SOCIAL MEDIA GURU?

No, thanks.

Adam Zbiejczukhttp://www.babelguide.com

Who should be in charge of social media in a

company?

What are the qualities such a person must

have?

Must be able to read and write!

And beside it...

1. They love their job and brand (and so it doesn‘t bother them to stay over working hours)

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2. They have a long-term relationship with the company, preferably from different positions

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3. They‘re popular among colleagues,

trusted by the management

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4. They can put themselves in clients‘ shoes and hold their positions within the company

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5. They are ready to learn and talk to people wherever it is needed

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A Facebook training can hapen whenever needed. The social media skills are secondary, the authenticity and primary skills are much

more important.

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Have you ever hired a telephone media guru?Do not call it „social media strategy“. There are business objectives

and you can use social media to reach them.

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My ideal (one last time): Makro butcher becoming a blogger

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Social media touches (almost) everyone within

the company.

You must tell your colleagues what it means.

But please don‘t start with banning everything.

How they shall like your FB page if you don‘t let them?

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There are social media pirates in your company already.Find them and make them your privateers. (O. Blanchard)

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Facebook is a network made for people, not companies. As such it prefers personal profiles to pages. Don‘t forget about it.

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4 Hour Workweek? I don‘t want that. I

want to have a job that is fun,

challenge, inspiration – so I stop counting

hours!

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Such people should be the core of your

social media (I mean...

Company!)

Not a social media guru.

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Jim Sterne: Měříme a

optimalizujeme marketing na

sociálních sítích

Olivier Blanchard:

Social Media ROI

Gary Vaynerchuk:

The Thank You Economy

Books – feed your head

You can also find me here:

Thank you! Questions?e se!

http://www.zbiejczuk.comhttp://www.babelguide.comhttp://bit.ly/AZskoleni