Post on 16-Jul-2020
ALL ABOUT ONLINE COURSES
& WORDPRESS
Jeff Long
@Jeff_Long
TrueFocusMedia.com
VideoWeb Dev
e-Learning
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Who Are You?
1. Corporate?2. Entrepreneur?
3. Educator?
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Overview
1. Why You Should Consider Online Courses
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
2. Simple Online Course Examples
3. Advanced Online Courses
4. WP Tools to Create Online Courses
Online Courses = eLearning = eCourses = ____
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
My Goal
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Help you see the opportunities to teach your expertise online
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
It’s time to rethink your website…
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
Website
Learning Center
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
Articles
Videos
Tutorials
Audio & Podcasts
eBooks
White Papers
Training Materials
Infographics
Learning Center Content
OnlineCourseCoach.com
Stats
Nearly 30% of all videos watched on YouTube are “How-To” related
Source
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Stats
According to IBM, companies who utilize e-Learning have the potential to boost
productivity by up to 50%. For every $1 that a company spends, it's estimated that
they can receive $30 worth of productivity.
http://bit.ly/elearningstats
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Stats
It's estimated that nearly 25% of all employees leave their job due to little training or learning opportunities.
On the other hand, companies who do offer e-Learning and on-the-job training generate about 26%
more revenue per employee.
http://bit.ly/elearningstats
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Stats
Source
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Simple Online Courses
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
MidwestFasteners.com
CarrieWilkerson.com/7day
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Advanced Online Courses
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
From Course Concept to $141,659 In Sales In 6 Months
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
WordPress LMS Options
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
Free with paid integrations
OnlineCourseCoach.com
LifterLMS.com
ALL ABOUT ONLINE COURSES & WORDPRESS
(Owned by Automattic)
OnlineCourseCoach.com
What The Best Online Courses Have
ALL ABOUT ONLINE COURSES & WORDPRESS
• “Gamification" (badges, leaderboard, etc)• Mobile Optimized
• Videos under 12 minutes each
• Self Study/Self Reflection
• Teacher and Student interaction (via forums, FB, etc.)
• Tied to an e-commerce solution
OnlineCourseCoach.com
• Individual user accounts to access lessons• Quizzes, reports, etc.
Online Courses, Subscription Services & The Chiropractor
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Membership Options
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
WishlistMember.com
Video HostingWistia
1. Stats2. Opt-ins within the player
Vimeo Pro 1. Full control where video can be played2. Video on Demand Sales
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
How to test an idea for an online course
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Create a small test group to pay for early access at a discounted rate
Constantly improve on it
Roll it out to your audience
3 Ways to Market & Sell Your Online Course
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
1. Be a guest on podcasts and give away the first lesson for free
2. Create Facebook ads, which drive to a webinar where you can answer questions and have your audience get to know, like and trust you.
3. Create pricing tiers with multiple up-sell options
Questions?
ALL ABOUT ONLINE COURSES & WORDPRESS
OnlineCourseCoach.com
Get these slides & 4 bonus audio downloads
OnlineCourseCoach.com/wcdayton
1. Tom Ziglar’s sales and marketing strategies for people with online courses.
2. Dan Miller’s top marketing strategies 3. Jules Watkins’ favorite tools to create online courses. 4. Michael Kitces’ best resources for membership sites
OnlineCourseCoach.com