Online booking Strategy and business models

ECM Spring Meeting, Sofia 17.03 2011

Katrine Mosfjeld, Director of Digital Development, VisitOSLO as

www.visitoslo.com * Twitter.com/VisitOSLO * facebook.com/VisitOSLO

Why we do it?

No. Everything we do, we do to

CONTRIBUTE TO DEVELOPMENT OF

CULTURE AND COMMERCE

IN THE OSLO REGION

Strategies

1. Digital marketing

2. Distribution of Oslo products

3. Funding of activities & people

4. Positive attention from shareholders controllers

5. Booking as base for collaboration in the region

1. Digital marketing

Editorial, commercial and user generated content

Commercialising in the social web

Facebook

ads

User generated content

When this is your reputation, it’s easier to sell!

2. Distribution of products access to new marketplaces!

• White label distribution• Meta search

In order to create new opportunities for the industry by distribution…

… we take a relatively high commission.

3. Funding of activities and people

• Allows product marketing activities and product marketing people.

Extremely important for the industry and for the marketing activities. In 2011 it can’t all be about branding

www.visitoslo.com/starmaker

widgets for you own site…

4. Positive attention from shareholders controllers

The industry owns and funds us…

… and we do not want the controllers to cut the posts related to VisitOSLO, do we?

These guys are funding us!

5. Booking as base for collaboration in the region

VisitOSLO serves the region

• Coordination of development; joint budgets through VisitOSLO

• Cross selling; VisitOSLO cut of all sales

• Marketingbudgets; for joint activities through VisitOSLO

Win-win models; as base of all cooperation in the region

Katrine.Mosfjeld@visitoslo.comTwitter.com/KMosfjeld