One pagerSummary

Simple rightAn executive summary on your business

But what goes in?

Company detailsContact information, registration details

One sentence pitchThe executive summary of the executive summary

Business summaryHow did the business came to be, general overview

TeamBut also investors, advisors, board

Problem being solvedWhat is the problem/pain you are solving for your

customers/users?

Product / ServiceWhat is the product or service solving the problem,

and how does it work?

Target marketWho is the target audience? But also, what is the Total

Market, and the Total Addressable Market?

Current customersWho are your customers now?

Sales/Marketing strategyHow will you bring this to market?

Business ModelWhat is the exact way you (will) make money?

CompetitorsWhat is the competition like, who are they, how do

they solve the problem?

Competitive advantageHow is your company ‘better’, what is its edge?

NumbersRevenue? Customers? Growth? Show them If you

have them

- Company details - One sentence pitch - Business summary - Team - Problem being solved - Product/service - Target market - Current Customers - Sales/Marketing strategy - Business Model - Competitors - Competitive advantage - Numbers

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