Post on 09-Apr-2017
Dan Hare
@academyblog
daniel.hare@communigator.co.uk
AUTOMATION BEATS DETERMINATION
Barracuda Email Processing Stats - 13th September 2015
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Engagement is now key
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Opens Not Opened
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From Address
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info@communigator.co.uk Latest NewsIf you cannot read this email, click here to view it in your browser.
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info@communigator.co.uk Latest NewsIf you cannot read this email, click here to view it in your browser.
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From Address:
RecordOwner@
Marketing@
Sales@
DoNotReply@
What’s in it for the recipient?Subject Line
Headline & Sub-headline
Not TellingPubic Training Course
Not TellingPublic Training Course
7.13%
2.02%
Remarkable
iPhoneSubject = 41
AndroidSubject = 38ish
Keep it short
Aaron Yates Your BMW contractHi Dan, we wanted to let you know that your BMW contract finishes on 31st October.
Relevance
What’s in it for the recipient?
[AccountManagerName] Your [VehicleMake] contractHi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
Relevance
What’s in it for the recipient?
Behavioural Demographic CRM
Lead Score Location Date
Email Action Industry Purchases
Website Action Size Relationship
Event Booking Role Value
Survey Response Seniority Contact
IT Manager
Finance Director
Newsletters targeted by job role: 88% better click-through rate
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