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On The Edge Live - 26th September 2015
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Transcript of On The Edge Live - 26th September 2015
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Barracuda Email Processing Stats - 13th September 2015
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unroll.me
Mass Unsubscribe Utility
Scans your inbox for newsletters
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sanebox.com
Tracks what you don’t read
Moves them to SaneBox folder
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sanebox.com
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Clutter
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Engagement is now key
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Complaint
Opens Not Opened
Forwards
Replies
Mark as Not Junk Mark as Junk
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[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.
CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.
Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.
From Address
Subject Line
Preview/Preheader
Two seconds...
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[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.
CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.
Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.
From Address:
Relationship?
Company
Brand
Individual
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[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.
CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.
Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.
From Address:
RecordOwner@
Marketing@
Sales@
DoNotReply@
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What’s in it for the recipient?Subject Line
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Headline & Sub-headline
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Not TellingPubic Training Course
Not TellingPublic Training Course
7.13%
2.02%
Remarkable
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iPhoneSubject = 41
AndroidSubject = 38ish
Keep it short
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Aaron Yates Your BMW contractHi Dan, we wanted to let you know that your BMW contract finishes on 31st October.
Relevance
What’s in it for the recipient?
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[AccountManagerName] Your [VehicleMake] contractHi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].
Relevance
What’s in it for the recipient?
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Behavioural Demographic CRM
Lead Score Location Date
Email Action Industry Purchases
Website Action Size Relationship
Event Booking Role Value
Survey Response Seniority Contact
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IT Manager
Finance Director
Newsletters targeted by job role: 88% better click-through rate
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For every action, there is an equal and opposite reaction
Remarketing Campaigns
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Remarketing Campaigns
What is the logical reaction to a specific online behaviour?
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