University of Minnesota | 02/16/12

Chad Olsen Founder

About

Grant Spanier Creative Director

•  THE STORY

•  MOBILE

•  VALUE

•  EXPERIENCE

•  SOCIAL

•  PROCESS

•  WORK

Agenda

THE STORY.

The Story

The Story

The Story

The Story

MOBILE

Mobile

Do you have one of these?

Smartphone

Apple TV

Xbox 360

PS3

Wii

iPod or MP3

Xfinity

Hulu

Netflix

PC

Laptop

Tablet

you do.

YES.

Mobile

Mobile helps blend real-world and digital applications.

Mobile

The best camera is the one that’s with you. -Chase Jarvis-

Soon-to-come with Mobile

NFC: Near Field Communication

2014: Mobile will be the top way to go online

TV IS GOING MOBILE.

Mobile

PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TV

86% Source: Nielsen

Mobile

THE SUPER BOWL

Mobile

Mobile

Mobile

Mobile

Mobile

OLD SPICE CASE STUDY

(watch video)

VALUE

Commodities Goods Services Experiences

Extract – economic value

Ship to market – consumer sensibility

Supply – business imperative

Sell – marketing value

Value

BEANS $0.03

Value

Commodities Goods Services Experiences

Make – economic value

Lower price – consumer sensibility

Control costs – business imperative

Differentiate – marketing value

Value

CAN $0.15

Value

Commodities Goods Services Experiences

Deliver – economic value

Quality – consumer sensibility

Improve – business imperative

Immediate Availability – marketing value

Value

CUP $0.75

Value

Commodities Goods Services Experiences

Stage – economic value

Authenticity – consumer sensibility

Render Offering – business imperative

Engagement/Preference – marketing value

Value

LATTE $4.00

Value

WHY?

EXPERIENCE

EXPERIENCE IS EVERYTHING.

INTERACTIVE IS EVERYTHING.

INTERACTIVE IS CHANGING BEHAVIOR.

HOW?

FUN.

FUN. Enjoyment, amusement, or lighthearted pleasure.

FUN THEORY VIDEO. (watch video)

SO, LET’S TALK SOCIAL.

SO, LET’S TALK SOCIAL.

4 BILLION SHARES ON FACEBOOK EVERYDAY.

Source: Mashable

SO, LET’S TALK SOCIAL.

381, 576, 305 NUMBER OF FOURSQUARE CHECK-INS 2010

Source: Mashable

SO, LET’S TALK SOCIAL.

WE ALL KNOW SOCIAL. WE ARE DIGITAL NATIVES.

OUR PROCESS

SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

Florence Court | Social

Graf Optical | Fashion Show

Lila & Claudines | Social, Video, Web, Photography

Yukari Spa | Social, Video, Web, Photography

Heartbreakers | Social, Video, Web, Photography, Event Planning

ByME | App

SmartenUP Expo | Branding, Social, Event Planning, Video

The Restful Jaw Company | Video

Our Work

Heartbreakers

Heartbreakers

Yukari Spa

ByME

Connect to Me

smartenUP

smartenUP VIDEO (watch video)

WE CREATE EXPERIENCES.

OMG. LOL.

QUESTIONS?

chad@omgagency.com @chadolsen

grant@omgagency.com @grantspanier

omgagency.com @omgagency