1. THE EVOLUTION OF INTERACTIVE, RICH DIGITAL ADVERTISING1

2. IN THIS 45 MINUTE WEBINAR WELL COVER: 2 3. ASK QUESTIONS FOLLOW @POINTROLL TWEET ALONG #RICHEVOLUTION3 4. DEFINITION OF RICH MEDIARich Media (rich media) Advertisements with which users can interact (as opposed to solely animate) in a web page format.4 5. 19871990199219951996200220042007 2009 20102012 6. FIRST SIGN OF RICH MEDIA WAS IN 1987 WHEN APPLE INTRODUCED THE MACINTOSH WITH ITS GRAPHICAL USER INTERFACE, AND HYPERCARD, THE FIRST UNIVERSAL MULTIMEDIA TOOL.SOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here)6 7. THIS HAPPENEDBlack and white gave way to colorFloppies gave way to CDsApple gave way to Microsoft (at least as a delivery platform)Windows became the global standard in GUI computingSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here)7 8. FIRST SIGN OF RICH MEDIA WAS IN 1987 WHEN APPLE INTRODUCED THE MACINTOSH WITH ITS GRAPHICAL USER INTERFACE, AND HYPERCARD, THE FIRST UNIVERSAL MULTIMEDIA TOOL.SOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here)8 9. THEN THIS HAPPENEDBlack and white gave way to colorFloppies gave way to CDsApple gave way to Microsoft (at least as a delivery platform)Windows became the global standard in GUI computingSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here)9 10. AND THEN THIS HAPPENEDMacromedia owned the multimedia space with its Director and Authorware tools, used to create nearly every consumer interactive CD, and the latter was the industry standard for computerbased training.Adobe, with Photoshop and Illustrator, and Apple, with Quicktime video tools, were also key tool providersSOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here)10 11. AAAANNND THEN SOURCE: Why We Lean In: A Brief History of Rich Media by Craig Koller (see full article here); *The Evolution of Rich Media by Russell Shaw (see full article here)11 12. THE INTRODUCTION OF FLASH12 13. LATE 1996, TWO YEARS AFTER THE APPEARANCE OF THE FIRST GIF BANNERS SOURCE: The Evolution of Rich Media Advertising (see full article here)13 14. THE BIRTH OF IN-BANNER INTERACTIVE RICH FEATURES14 15. THE EMERGENCE OF THE ADSERVERCreative AgencyPublisher APublisher BClientMedia AgencyPublisher C15 16. POINTROLL DEVELOPS THE FIRST EXPANDABLE INTERACTIVE BANNER 16 17. RICH MEDIA DATA & REPORTING Impressions Clicks Interactions Panels Activities Video Reach & Frequency Site Events Site Event Revenue Site Event Time Lag Campaign Properties Placement Properties Creative Properties Impression Cost Click Costs Interaction Costs Panel Costs Activity Costs Video Costs Dynamic ad variables17 18. THE RAPID CONSUMPTION OF HIGH SPEED BROADBAND INTERNET SOURCE: The Evolution of Rich Media Advertising (see full article here)18 19. SUDDENLY, MAINSTREAM ADVERTISERS, WHO FUELED BILLIONS OF DOLLARS INTO TELEVISION ADVERTISING, STARTED TO PAY ATTENTION TO ONLINE ADVERTISING.19 20. ONLINE VIDEO20 21. MOBILE21 22. THE CONSUMER EVOLUTION22 23. HISTORY OF USER EXPERIENCE INTERACTIVEEXPERIMENTALSURF Buying Media on the Web Funding Sites/Capitalizing Focus on the Advertiser User: Male/Female 10-35 Consumer-oriented Consumer is in Control of Experience Focus on the User User: Male/Female 10-70PERSONAL ENGAGEMENT Consumer Group Oriented In Control of Experience, Content, Devices, Shaping Digital Focus on User and their Connections people, location, etc. User: Male/Female 4-85 Content-Based Internet Focus on the Publisher User: Male 10-24199620002006201123 24. WHERE WE ARE TODAY25 25. CONSUMERSSMARTER, MORE EFFECTIVE ADVERTISINGPLACEMENT/ DEVICECREATIVE/ MESSAGE 26. DYNAMIC CONTENT OPTIMIZATION EASILY CREATE DIFFERENT VERSIONS OF THE SAME DYNAMIC CREATIVE BASED ON RULESMALE TEXAS - $600 ORANGEFEMALE - TEXAS - $300 BLUEMALE - NY - $500 GREENFEMALE - NY - $300 PINKMALE TEXAS - $500 REDFEMALE - FLORIDA $600 - PURPLEFEMALE - NY - $600 BLUEFEMALE - NY - $300 GREEN27 27. 72% of consumers want an integrated marketing approach consistent across mobile, social, TV MyBuys July 201128 28. CUTTING EDGE BANNERS29 29. CUTTING EDGE SOCIAL30 30. CUTTING EDGE TAKEOVERSView more takeovers and high impact creative at http://pointroll.com/productshowcase/High_Impact.html31 31. CUTTING EDGE VIDEO INTERACTIVE & WEATHER TRIGGERED/GEO DYNAMIC IN-STREAM VIDEO32 32. CUTTING EDGE MOBILEView more tablet & mobile creative at http://pointroll.com/productshowcase/Tablet.html33 33. LOOKING FORWARD34 34. 35 35. 36 36. 37 37. 38 38. 39 39. 40 40. RECAP 41 41. THANK YOU!42