Social Media for Non Profit Groups•Kelli Robinson and Bill Balderaz

Social Media & Haiti

Using Social Media

Nonprofit and not-for-profit organizations use social media for a number of different purposes:

Communicating with supporters:

Using Social Media

Creating new content & spreadingAwareness:

Using Social Media

Monitoring the conversation

Using Social Media

Step 1: Initiate the conversation

with supporters

Using Social Media

The American Red Cross uses Twitter to update volunteers about global disasters in real time

Initiate the Conversation

UNICEF uses Facebook to connect with people who are looking for jobs and volunteer opportunities

Initiate the Conversation

Initiate the Conversation

LinkedIn allows businesses and organizations to add a “badge” showing their support for nonprofits

Connect with Your Supporters

Providing new content for your supporters to digest keeps the conversation going

Connect with Your SupportersBlogs are an excellent platform for nonprofits to generate content and promote their agendas to a global audience

Connect with Your Supporters

A YouTube channel allows nonprofits to broadcast video from charity events and fundraisers

Connect with Your Supporters

Organizations can use Wikis to influence public perception and provide info about their mission

Connect with Your Supporters

People can use photo sharing sites like Flickr to upload pictures showing their support

Monitor the Conversation

Web tools can help nonprofits keep an ear on the conversation

Monitor the Conversation

RSS feeds allow you to collect updates from multiple blogs and send them to a single location

Monitor the Conversation

This allows organizations to see what other nonprofits as and the general public are saying about important issues

Monitor the Conversation

Then, representatives from nonprofit groups can join the conversation!

Jane

Jane@nonprofit

www.nonprofit.c

These are some really good points…

Niche Groups

There are even groups within social media circles existing to help promote nonprofits to users and other organizations:

Niche Groups

Niche Groups

The Chapel Hill House Sponsorship Campaign

Chapel Hill House

• A retreat for families battling childhood cancer• Located in Marion county, the cabin was originally built in 1835

and rebuilt by Larry Joseph in 2001, after he was diagnosed with cancer

• Chapel Hill House has hosted more than 200 families have since 2003.

• ….and it remains one of the best kept secrets in Central Ohio

Using Social Media

• In order to reach the fund raising goal of $3,600, we decided to reach a broad audience using social media

• Initially building a network of “friends and friends of friends” to build momentum

• Ultimately, the viral nature of social media should help reach a wide network in the central Ohio area and beyond

The Tools

• A Facebook Fan page to post news, photos, videos and information about Chapel Hill House

• A Facebook Causes page to allow for online donations• A blog to chronicle the training process• Video to add a deeper level of personality to the training and

race via video• A Twitter account to connect with individuals in Central Ohio,

the media and families impacted by cancer

Using a Facebook

Using a Blog

• Tools like WordPress, TypePad and the “out of the box” blog software make set up and management easy

• Posts will be made multiple times per week to keep the conversation active

• Readers can subscribe to an RSS feed to be notified when new posts are made

Using Video

• Video introduces a personality that can be replicated in any other medium.

• Use the video to set a highly personal tone, share stories of who your cause benefits

• Using a YouTube or other video channel allows viewers to subscribe new videos, keeping you in front of your audience

Using Twitter

• Twitter allows us to follow highly targeted individuals, for example, the media or anyone interested in joining the battle against childhood cancer.

• Allows for frequent real time updates• Meant to built long term relationships

Bringing it All Together

• Announce new blog posts and videos on Twitter and Facebook.• Push your Tweets to Facebook• Mention your blog in your videos• Drive people back to the main web site to learn more about

Chapel Hill House and support the cause

Take Aways

• Social Media can help non profits create awareness, connect supporters, monitor the conversation and raise money

• Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people

• Social media is a powerful tool that allows non profit groups to reach targeted audiences quickly, and facilitate fund raising

For More Information

• www.chapelhillhouse.org• @chapelhillhouse• Facebook.com/chapelhillhouse• @bbalderaz or www.webbedmarketing.com