Social media for leaders of non-profit organizations
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www.zagoumenov.com
Social media for leader of non-profit organizations. by Alexander Zagoumenov
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ABOUT YOU
1. Leaders of non-profit organizations in Calgary
2. Want to learn how to promote organization on budget
3. Want to know how “social media” can help
www.zagoumenov.com
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ABOUT ME
1. A tech communications guy helping organizations to communicate better using new media technologies.
2. Currently an independent consultant working with ad agencies in Calgary and select list of organizations.
3. Recently a director of digital communications with Barb Higgins for Mayor Campaign.
www.zagoumenov.com
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AGENDA
1. Get on the same page on definitions
2. Emphasize the importance of listening
3. Identify tools to help you be successful
4. Questions and answers, discussion
www.zagoumenov.com
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SOCIAL MEDIA IS…
• NOT about Facebook, Twitter, YouTube, etc. These are just tools that help communicate online.
• Traditional or broadcast media vs. social media
www.zagoumenov.com
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source: ps1.org
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VERY IMPORTANT POINTS.
• Many make a mistake starting with selecting tools. Social media is not about Facebook or Twitter.
• Social media is about two-way communication with real people online. And communications practices have remained unchanged.
• I recommend you start with defining your goals, audiences and the message prior to choosing the new media tools you want to use.
www.zagoumenov.com
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TOOLS TO HELP YOU
1. Need a website: Tumblr, Posterous, Wordpress, Facebook
2. Events: Meetup.com, EventBrite.com, Facebook
3. Donations: Paypal.com, Facebook Causes
4. Cause awareness: Twibbon, Causes on Facebook
5. Video storage: YouTube Non-Profits, Vimeo, Facebook
6. Member communications: MailChimp, Campaign Monitor, Facebook
www.zagoumenov.com
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www.zagoumenov.com
Something to remember (1)
+ Listen first. Make it a habit, listen regularly. Filter the buzz, identify triggers
+ Engage by listening, solving problems and adding value.
+ Understand your goals, message, audience first. Then think about tools that will help you.
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Something to remember (2)
+ Look at similar organizations: http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
+ Communities exist, you just need to find them
+ Make your message easy to share
+ Grow from inside, get champions
www.zagoumenov.com
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www.zagoumenov.com
Thank you!
Lists of relevant links:
• http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
• http://mashable.com/2009/05/22/non-profit-social-media/
• http://mashable.com/2010/01/11/social-media-integration/
• http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
• http://www.slideshare.net/PrimalMedia/social-media-non-profits
• http://www.slideshare.net/CogoMojo/dc-summit-presentation
• http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010
• http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop
• http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta
This presentation is available at:
http://www.zagoumenov.com/presentations/