OGIO marketing activity April-July 2012. RIDERS OGIO freestyle motocross rider Alexey Kolesnikovs...

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Transcript of OGIO marketing activity April-July 2012. RIDERS OGIO freestyle motocross rider Alexey Kolesnikovs...

OGIO marketing activityApril-July

2012

RIDERS

OGIO freestyle motocross rider Alexey Kolesnikov’s news. (OGIO logo on bike and overall)

24.04 – the major action «World of Bus». More than 2000 visitors

Reminding the winter season. April trainings

Spring training in Italy. April

Europe Championship IFMXF. 27.04Munich. Germany

Alexey Kolesnikov on Red Bull X Fighters Jams. 25.05 Baku

OGIO stuntrider Marat Kankadze (and PRT-moto band)

2nd stage STUNT BATTLE RUSSIA 201327.04Krasnodarhttp://stuntoffice.ru/photo-video/photo2013/2stage-2013

3d stage STUNT BATTLE RUSSIA 201311.05Kazanhttp://stuntoffice.ru/photo-video/photo2013/3stage-2013

New OGIO moto cross Rider Alexandr Ivanutin

New OGIO rider Alexandr Ivanutin (motocross) on the 1nd Step of Russian motocross Champonship. Maloyaroslavets 11.05

Video from the 1nd Step of Russian motocross Champonship. Maloyaroslavets 11.05http://www.youtube.com/watch?v=_Et2eG0pZ88

Alexandr Ivanutin on the Motocross competition. Shahovskaya. 09.06

Alexandr Ivanutin on Honda Off Road Day22.06 http://www.youtube.com/watch?v=zQ6Jwl2-uRk

Alexandr Ivanutin on the 2nd Step of Russian motocross ChamponshipBorisoglebsk28-30.06

OGIO for ALM- Rally team. Special collection for 13-14 season.

MASS MEDIA

OGIO on TV400 OGIO adv.videos 15.05-14.06 The coverage of more than 15 mln peopleBudget: 600.000 rub

The audience of 6,2 mln

The audience of 4,4 mln

The audience of 4,7 mln

OGIO on TVOGIO adv.videos on 24 TECHNO channel The coverage of 24 mln people20.05-10.06Budget: 800.000 rub

OGIO on a motocross threw the centre of Moscow. Kremlin.OGIO Flags and banners.http://tv.mk.ru/video/4792-3dtv-pyatyiy-avtomoto-parad-neozhidannyiy-oborot.htmlMore than 5000 viewsMk – 3d channel03.05Budget: 40.000 rub

OGIO in moto trip with famous Russian biker Frol. Overviewed by a major site mk.ruSpecial presents from OGIO05.05Budget: 20.000 rub

OGIO review on WECHEROM.RU (a site devoted to life in Moscow, popular events, urban gadgets)http://wecherom.ru/lifestyle-ogio/01.04.Budget: 20.000 rub

OGIO moto collection review on a major site devoted to moto sport and moto culture http://moto.mail.ru/articles/equip/2013/06/04/onotole_odobryaet_bagazhnye_sistemy_ogio/More than 20.000 viewsBudget: 35.000 rub

WEB-banner on moto.mail.ruMore than 150.000 views.01.06-10.06Budget: 50.000 rub

OGIO in moto-magazine. More than 15.000 viewshttp://moto-magazine.ru/tests/ekipirovka/gruz-xxxl-sumki-ogio/8.05Budget: 25.000 rub

No Drug Mach review. Moto blogMore than 7000 viewshttp://mr-m0t0.livejournal.com/64370.htmlBudget: 10.000 rub

EVENTS

OGIO on St Petersburg’s birthday. 25.05. Boat showhttp://www.peterburg.ru/obzor/meropriyatiya-v-den-goroda-i-na-vyhodnyhBudget: 50.000 rub

OGIO on motoshow by PRT-moto school. 5000 visitors. Special prizes from OGIOBudget: 60.000 rub

PitBike Championship 02.06More than 100 participantsMore than 1500 visitorshttp://pitbikerussia.ru/component/content/article/1-2011-07-06-18-52-27/174-2013-race

OGIO on a workout championship. The central sport park in Moscow Luzhniki. More than 5000 visitors. More than 50 athletes.Special presents from OGIOBudget: 80.000 rub

OGIO on a workout championship. The central sport park in Moscow Luzhniki. More than 5000 visitors. More than 50 athletes.Special presents from OGIOhttp://www.youtube.com/watch?feature=player_embedded&v=zWfcoe5AqjE

Honda Off-Road Day (A MAJR ACTION BY Honda moto raceway team) 22.06More than 60 attendants. More than 500 visitorshttp://www.honda.co.ru/news/cars/2013/6/off-road-day/Budget: 50.000 rub

Honda Off-Road Day. 22.06

VeloDrive Trek Cup 2013 30.06 St.PetersburgMore than 100 attendants More than 5000 visitorsBudget: 80.000 rubhttp://vimeo.com/69435755

VeloDrive Trek Cup 2013

Extreme Fabric 6-7 july. The major opem air with the number of extreme sport locations.The audience of 10.000 people.http://www.extreme-factory.ru/fest/Budget: 80.000 rub

Extreme Fabric

OGIO on Moscow City Games. The major action in the biggest sport space in Russia – Olimpiysky.More than 400.000 visitors.More than 3.000 attendants.13.07 Moscow

OGIO on Moscow City Games

OGIO on a major sport action. The «world class» sport club championship. More than 50.000 visitors. More than 1000 attendants . Special prizes from OGIO. The budget of 300.000 rub

OGIO Romantic. Photoshot in GorkyPark. Budget of 50.000 rub

OGIO on SuperBike World Championship! Budget of 500.000 rub. Special prizes from OGIO

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