Breast Cancer Awareness Month

BY

Save your beloved ones

October, Breast Cancer Awareness Month.Spread the awareness, save your loved ones.

Our plan

We will dedicate a month long campaign to spread breast cancer awareness. To answer queries of listeners regarding the topic, radio plans to invite a specialist in the matter for detailed and informative answers.

Our Tagline “Let the awareness spread not breast cancer”

Programming

ONCE EVERY WEEK

Show: “Munch On Lunch”Guest: Oncologist

Timings: 1pm to 3pm

The show will be focusing on what Breast Cancer really is, what causes it, symptoms, and treatment.

Week 3 During week 3, our Rj’s on“Desi Girl” and “Munch

on Lunch will start building up to the final show of the week which is by Dr. Faisal Mamsa

4th and final week

The last week will be a question answer session which will involve listeners pointing out their queries and our specialist answering them cordially.

Dr Faisal Mamsa is going to

do a special show. He will be discussing the emotional side effects a breast cancer patient goes through.

He will also be educating family members on how to handle such patients effectively.

Promotion

PROMO’S

Special Promo’s to be produced for Breast Cancer Awareness Month

Promo Spots: 5 to 6 spots per dayDuration: 30 seconds

RJ Endorsements

Rj’s will be talking about “Breast Cancer” at least once per show on every show.

Digital PromotionFacebook

Our BCAM artwork will be shared on Facebook at least once every day till the campaign ends.

www.facebook.com/Radio1FM91

Website

Our BCAM artwork and all the interviews conducted will be shared on our website every day.

www.fm91.com.pk