October, Breast Cancer Awareness Month. Spread the awareness, save your loved ones.
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Transcript of October, Breast Cancer Awareness Month. Spread the awareness, save your loved ones.
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Breast Cancer Awareness Month
BY
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Save your beloved ones
October, Breast Cancer Awareness Month.Spread the awareness, save your loved ones.
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Our plan
We will dedicate a month long campaign to spread breast cancer awareness. To answer queries of listeners regarding the topic, radio plans to invite a specialist in the matter for detailed and informative answers.
Our Tagline “Let the awareness spread not breast cancer”
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Programming
ONCE EVERY WEEK
Show: “Munch On Lunch”Guest: Oncologist
Timings: 1pm to 3pm
The show will be focusing on what Breast Cancer really is, what causes it, symptoms, and treatment.
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Week 3 During week 3, our Rj’s on“Desi Girl” and “Munch
on Lunch will start building up to the final show of the week which is by Dr. Faisal Mamsa
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4th and final week
The last week will be a question answer session which will involve listeners pointing out their queries and our specialist answering them cordially.
Dr Faisal Mamsa is going to
do a special show. He will be discussing the emotional side effects a breast cancer patient goes through.
He will also be educating family members on how to handle such patients effectively.
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Promotion
PROMO’S
Special Promo’s to be produced for Breast Cancer Awareness Month
Promo Spots: 5 to 6 spots per dayDuration: 30 seconds
RJ Endorsements
Rj’s will be talking about “Breast Cancer” at least once per show on every show.
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Digital PromotionFacebook
Our BCAM artwork will be shared on Facebook at least once every day till the campaign ends.
www.facebook.com/Radio1FM91
Website
Our BCAM artwork and all the interviews conducted will be shared on our website every day.
www.fm91.com.pk