#OCCUPYANALYTICS APRIL WILSON, DIGITAL ANALYTICS 101

ABOUT APRIL WILSON

• She knows digital stuff. Blah blah blah.

• She’s a huge Wonder Woman fan.

• She owns and manages Digital Analytics 101, where she spends most of her time teaching and mentoring business owners.

• She has her Master’s degree in Sociology, where her focus was studying social movements.

• These last two points are about to become meaningful.

@aprilewilson at #ACCELERATE

“In 2012, access to information and the freedom to connect with other human beings should be considered a basic human right.”

“Data is the new oil.”

@aprilewilson at #ACCELERATE

- SXSWi, Jason Rockwood

- SXSW, Michael Fertik

#OccupyWallStreet

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@aprilewilson at #ACCELERATE

#OccupyWallStreet

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#OccupyAnalytics

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There are ~15,000 digital analytics

professionals in the United States.

This represents less

than 1% of the entire estimated work force.

We are the 1%.

http://www.census.gov/econ/smallbus

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There are ~2,000 digital analytics employers in

the United States.

This represents less than 1% of all estimated

registered firms.

We serve the 1%.

http://www.census.gov/econ/smallbus

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One-third of small businesses fail in their first

2 years.

http://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html

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About 160,000 new websites are launched every

day.

About 60% of those never renew

their domain 12 months later.

http://www.domaintools.com/internet-statistics/

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About a third of small businesses use social media because they think “they have to:” • 27% use Facebook® • 18% use LinkedIn® • 8% use location-based

services • 8% use blogs • 7% use Twitter®

http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-solutions-small-business-study-reports/

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We tend to ignore small businesses because they have: • Small budget • Small data

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But we also complain about not getting to do: • Big analysis • Big strategy • Big innovation • Big impact

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Isn’t it time that

SMALL became the new

BIG?

“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”

- from the website

@aprilewilson at #ACCELERATE

“The Digital Analytics Association is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia, SAS and Yahoo! become more valuable through education, community, research and advocacy.”

- from the website

@aprilewilson at #ACCELERATE

The Digital Analytics Association stands at the forefront of a global, cultural, and informational revolution.

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Who should we serve?

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What should we stand for?

…what do you stand for?

@aprilewilson at #ACCELERATE

@aprilewilson at #ACCELERATE

#OccupyAnalytics

http://bit.ly/accelerate-rate

APRIL WILSON Super ACCELERATOR