EXPERIENCE THE NEW

CONCEPT OF LUXURY

HOUSING AND

RESORTS

THE NEW BRANDFOR TOMORROW’SULTIMATE LIVING OR WORKING SPACEA new concept of branded living space and designed appliances: O-BY ORA ÏTOThis trendy and exclusive custom-fitted range of highly designed livingspace is signed by the world famous designer of the new generation, Ora Ïto.O-BY meets the increasing aspiration of people for a different lifestyle, afeeling of exclusivity.

ORA-ÏTOTHE RISING STAR OF DESIGNHe has made of his name a design brand in cooperating with the world largestcompanies such as Toyota, Guerlain, Heineken, Louis Vuitton, Adidas,L’Oreal, Lancôme, Clarins, Cartier, Christofle, T Mobile… As an architect,he has already built Paris most futuristic night club CAB and has createdToyota’s worldwide architectural standards. He is currently conceiving thenew flagship of a prestigious French luxury brand.

MUCH MORETHAN ARCHITECTUREAND DESIGN… A LIFESTYLEOur innovative and active approach combined with new ideas and concepts aswell as dedicated branding is what will give to each project somethingunique, exclusive and atypical and enhance its value. Each project will be apiece of design which will mark its time and last. The end-users of theprojects will experience a new enjoyable lifestyle, as a result of ourability to listen to and understand their needs and expectations, ourattention to details and our willingness to think out of the box.

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BIOGRAPHYORA-ÎTO

ORA-ÎTO

ORA-ÏTO is the brand and the name of the French designer who created at 19 the very first virtual brand. Born in 1977, this self-made iconoclaste designer made himself known to the entire world at the end of the 90’s with his unauthorised 3D parodies of products of internationally known brands such as Vuitton, Apple or BIC. Further to several articles in the press, fiction became reality when people tried to find these virtual products in the shops and that the ORA-ÏTO web site was flooding with commands. This achievement was the second digital piece of art ever acqui-red by the Modern Art National Fund (FNAC).

In the Paris of the 2000, ORA-ÏTO becomes the youngest designer ever in the busi-ness of designed products. He manages to make of his name the top design brand worldwide through the creation of products that are now real, developing projects combining design, architecture and communications in all the activity sectors. In 2002, he is awarded with the Best Packaging Oscar for his Heineken aluminium bottle and its original wrapping capsule. His audacity, his talent, his new vision of the brands propels him rapidly in the limelight internationally with an impressive list of clients to include , Adidas, le groupe AIR, Honda, Clarins, Toyota, Biotherm, Le-vi’s, Davidoff, LG electronics, Guerlain, Ballantine’s, l’Oréal Professionnel, Sagem, Habitat, Christofle, Kerastase, Cacharel, Armani, Lancôme ou Christofle… After a bathroom for Supergriff and a kitchen for Gorenje, ORA-ÏTO continues elaborating the products of our future environment for the most prestigious furniture and home equipment manufacturers such as Zanotta, Cappellini, B&B Italia, Frighetto ou Ma-gis… From an esthetical point of view, ORA-ÏTO’s creations contain the codes of a new luxury understanding, a-temporal, universal with the same minimalist ap-proach: obvious shapes to understand in an instant result of his philosophy that he names “simplexity”, or the artistic ability to give an object with complex functions a simple appearance.

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