Objectives of Communication

An objective is something that we want to attain or accomplish by our efforts;

it is the purpose with which we undertake an activity.

The main objectives are Information and Persuasion.

Other objectives are aspects of these two broad objectives.

Informationmoves in all directions in an organization moves downward from superiors to

subordinates Moves upward from subordinates to

superiorsgoing out to the public receives and collects data from outside

Modern managements keep employees well informed about its activities

notice boards, manuals and instruction sheets, bulletins and pamphlets are used

personal information about employees is also circulated

Persuasion efforts to change or influence the attitudes

and behaviour of others.using the best arguments to win over and

convince others skill and ability to use the symbols of

communication effectively

Three factors of Persuasion 1. Source Credibility

2. Emotional appeal must be suitable and effective

3. The logic of the persuasion must be reasonable

Objectives of Downward Communication Instructions and Orders

Instruction is information about processes and procedures

Instructions means directions Instructions means orders

Order is formal.It is in written form.

The matter in it is formally and finally accepted.

 Simplification and explanation is necessary.

Education and Training Lectures and discussions, handouts and

notes, demonstration and actual work experience

are used for trainingTraining is done through organized courses

and programmes induction,orientation,refresher courses,

workshops

Used for changing attitudes and developing a committed work force.

Customer education acquired importance

On-the-job Training Skill in the actual handling of the job work

An understanding of the routine has to be gained.

Training through apprenticeship

Motivation providing people with a motive, an incentive,

an inner urge to make effort to do their best

This can be done in several ways:

Listening to them and respecting their views.

Ensuring that credit is given where it is due.

Avoiding criticism of persons even when opposing their ideas.

 

Raising Morale

Morale is the individual and collective spirit and moral condition of employees with regard to discipline and confidence

can be maintained with an open communication climate

information must be circulated details must be publicized consultations on proposed changes

morale - low = performance -poor

Advice matters related to work, or on personal

matters if the relationship permits

requires tact and skill and a sympathetic nature

Counselling organized and specialized form of advice

Companies concerned with employee welfare have counselling centers

Warning urging or advising someone to be careful authoritative or formal notice of something

unfavourable

purpose is not to sever relationshipCourtesy can maintain healthy

relationships

Appreciation important for creating a good attitude among

the staffexpressed orally, in writing and by non-

verbal methodsmakes the recipient feel good and improves

the motivation 

Objectives of Upward Communication

Request by staff for various kinds of permission or

favours two stages: first, orally with the immediate

superior then, through the immediate superior, a

written request to a higher authority. 

Application

a written request, giving full details of the matter and supported with reasons, whenever necessary

Appeal an earnest request for help or for something

that does not fall within your privileges may be written or oral, by an individual or by

a group Power of persuasion is necessary

Demand put through an employee union

has to be supported by good arguments

usually collective and in writing

Representation always in writing

by an employee who feels that he/she has not been given what he/she deserves

Complaint when there are faults or defects -so that they

may be corrected

In commercial transactions, it is necessary to make complaints in writing.

Suggestion made by any employee or customer

a well- operated suggestion scheme is an effective moral- builder.

Objectives of Horizontal Communication

Communication between persons of the same status is mainly for exchange of information

requests, suggestions and advice may be exchanged informally

main purpose is coordination

Grapevine personal, informal channel of communication no pattern or direction complex web of oral communication sometimes move along in a chain or in

clusters

can affect an organization’s working presence be recognized and accepted needs to be skillfully controlled the morale - high = employees are well-

motivated = grapevine thin and slow when the morale drops= it becomes thick

and fast. cannot be crushed entirelycan be used constructively