Communication - PPT
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COMMUNICATION
Presented by,
Mukul GuptaMasters of Business Administration (HR & Marketing)
Bachelor of Business Administration
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What is there in it
Introduction – CommunicationCommunication ProcessCommunication BarriersOvercoming BarriersAudience Analysis
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IntroductionCommunication
The word communication is derived from a Latin word ‘Communis’ which means to share or to participate.
Two-way process of reaching mutual understanding, in which parties involved exchange information, news, ideas and feelings.
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CommunicationProcess
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CommunicationProcess
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CommunicationProcess
Sender
Receiver
Message
Communication Channel
Idea
Encoding Message
Decoding Message
Feedback
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Communication Barrier
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CommunicationBarrier
Barrier – Reason behind an un-effective communication.
Types of Communication Barrier.o Semantic Barriero Physical Barriero Organizational Barriero Emotional Barriero Personal Barriero Technological Barriero Cultural Barrier
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CommunicationBarrier, Cont....
Semantic / Language Barrier
o Language problemso Poor vocabularyo Poor knowledge of grammaro Poor pronunciationo Poor handwriting
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CommunicationBarrier, Cont....
Physical Barrier
1. Noise2. Poor Timing3. Distance4. Inadequate or overload of information
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CommunicationBarrier, Cont....
Organizational Barrier
o Organizational Rules and Regulationso Hierarchical Relationshipo Lack of Staff Meetingso Poor Choice of Channel
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CommunicationBarrier, Cont....
Emotional Barrier
o Selective Perceptionso Poor Listeningo Egotismo Emotions
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CommunicationBarrier, Cont....
Personal Barrier In Superiorso Lack of Timeo Lack of Confidenceo Lack of Proper Communication Channel In Subordinateso Unwillingness to Communicateo Fear from Superior
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CommunicationBarrier, Cont....
Technological Barrier
o Use of un-updated technologyo Lack of technological knowledge.o Technical noise.o Barriers at decoding stage.
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CommunicationBarrier, Cont....
Cultural Barrier
o Adopting to the behaviour of a groupo Religious beliefso Body language
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How to overcomecommunication Barrier
Evaluate Feedback Improve listening skills Improve writing skillsAvoid credibility gapClarify ideas before communicationPut considerationBe aware of language, tone & content
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Audience Analysis
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Audience AnalysisAudience is basically a big group of receivers.Audience analysis is a task includes assessing
the audience to make sure the information provided to them is at the appropriate level.
Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created.
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Audience AnalysisConfidence Building in Public
Speaking.Pick 4 Faces.
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ThankYou