Post on 01-Jul-2020
NYS Pollution Prevention Institute
Anahita WilliamsonDirector
8-25-2009
Green Offices, Green PurchasingA Workshop on Sustainable Practices
June 29, 2010
Sponsored by the NYS Department of Environmental Conservation
©Copyright 2010 - NYS Pollution Prevention Institute - All rights reserved
New York State Pollution Prevention Institute(NYS/P2I)
Vision & MissionVision:
The vision of the NYS P2I is to foster the transformation and development of sustainable businesses and organizations in New York State in a collaborative program committed to making the State a leader in environmental stewardship.
Mission:The mission of the Institute is to provide a high-impact, comprehensive and integrated program of technology research development and diffusion, outreach, training and education aimed at making New York State more sustainable for workers, the public, the environment and the economy through: • reductions in toxic chemical use• reductions in emissions to the environment and waste generation• the efficient use of raw materials, energy and water
Wet CleaningEco-friendly Custom Cleaners, Buffalo,
NYConverted from perc to 100% wet cleaning
Benefits realized from conversion:40% Cost Reduction30% Less Gas 40% Less Electricity 60% Less Water Less labor intenseHazardous Waste Eliminated
Green Hotel Pilot ProjectIn partnership with Audubon International, recognize and guide hoteliers environmental best practices by combining environmentally sound business practices with financially feasible solutions and increase competitiveness
Background:NYS Governor’s Hospitality & Tourism Partnership selected Audubon International’s Green Leaf Eco-rating Program as NY State’s certification program. Hotels complete a 52 page Green Leaf Eco-Rating Survey. The survey is reviewed by Audubon International and the hotel receives a Leaf rating.
Response:NYSP2I and Audubon International perform site visits to verify surveys before Green Leaf rating is issued
Agenda8:30 – 8:45am Introduction to workshop
Kathleen Kosciolek, Business Manager, NYSP2I8:45 – 9:15am Keynote Speaker
Anna Dengler, Director of Sustainability, Great Forest9:15 – 10:15am Assessment Tools and Case Studies – 1
Rajiv Ramchandra, Staff Engineer, NYSP2IAnna Dengler & Amelia Marpman, Director of Recycling and Maintenance Services, Great Forest
10:15 – 10:30am Break10:30 –11:15am Assessment Tools and Case Studies – 2 Green Initiatives by New York State
Anna Campas, Associate Building Structural Engineer, NYS Office of General Services11:15 – 12:00pm Environmentally Preferable Paper
Michael Peek, Vice President Sales Northeast, New Leaf Paper12:00 – 1:00 pm Networking Lunch1:00 – 2:00pm Sustainable IT
Richard Hodges, Founder and CEO, GreenIT ®2:00 – 2:15pm Break2:15 – 3:00pm Green Procurement
Jaime Roth, NYS Office of General Services3:00 – 4:00pm Greenwashing
Scot Case, Vice President, TerraChoice4:00 – 4:30pm Q&A and Closing
Anna Dengler, Great Forest Inc.
June 29, 2010 – NYS Pollution Prevention Institute
Green Offices, Green Purchasing
About Great Forest
Sustainability consulting firm, est. 1989
Headquartered in Manhattan
Offices in D.C., San Francisco, White Plains, West Palm Beach
Clients across U.S and Australia
Fortune 500 client base:
Real Estate
Hotels
Finance
Insurance
Definition - Sustainability
The ability to….
"meet present needs without
compromising the ability of future generations to meet their needs”
1987 UN Conference, World Commission on Environment
and Development (WCED)
Sustainable & Green
What is a green office?
How does sustainability help an
organization?
How do we know best practices?
Market Factors
Case Studies
High Performance Gingerbread
What is a Green Office?
Meeting our needs today
Taking into account externalities
Tracking performance
Metrics and data management
Review each aspect of you organization for
best practices
Aspects of Sustainability
Energy
District
Grid
Water
Waste
Reuse
Recycling
Purchasing
Paper
Equipment
Air Quality
Transportation
Carbon Footprint
What are best practices?
US Green Building Council’s LEED Standards
Green Seal
Energy Star Products and Building
certification
ISO 14001: Environmental Management Systems
ASHRAE
Forestry Stewardship Council (FSC)
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
Coal
14%Petroleum
3%
Natural Gas
31%
Nuclear
30%
Hydroelectric
19%
Other Renewables
2%
Other
1%
New York State Electricity Generation by Source
Photo creditsHuffington PostRedgreenandblue.orgNew York Times
Coal
48%
Petroleum
1%
Natural Gas
22%
Nuclear
20%
Hydroelectric
6%
Other Renewables
3%
Other
0%
US Electricity Generation by Source
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
0
20
40
60
80
100
120
140
160
$ p
er
sho
rt t
on
Transacted Mixed Paper Stock High Prices for New York,
New England, San Francisco and Buffalo
Source: Official Board Markets
MP New
England
MP New York
MP San
Francisco
MP Buffalo
MP Southeast
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
Carbon Bathtub
Where does it go?
Managing Carbon Emissions
Tax = tax on a transaction; price instrument, setting a
price on emissions
Regulating Carbon = direct government regulation of
CO2 emissions; ie EPA to regulate CO2 as an air pollutant
Cap & Trade = Government or voluntarily organization
determines total emissions allowed: cap. Companies are
issued credits, based on how large they are, what
industries they work in. If a company comes in below its
cap, it has extra credits which it may trade with other companies.
Case Studies in Sustainability
Waste & recycling
Deutsche Bank at 60
Wall Street – increased
recycling rate
Recycling Education
Compost
Deutsche Bank Recycling
Composting program 2008
40%
50%
60%
70%
80%
90%
100%
2004 2005 2006 2007 2008 2009 2010
Diversion ratio
Anna Dengler, Great Forest Inc.
June 29, 2010 – NYS Pollution Prevention Institute
Green Offices, Green Purchasing
About Great Forest
Sustainability consulting firm, est. 1989
Headquartered in Manhattan
Offices in D.C., San Francisco, White Plains, West Palm Beach
Clients across U.S and Australia
Fortune 500 client base:
Real Estate
Hotels
Finance
Insurance
Definition - Sustainability
The ability to….
"meet present needs without
compromising the ability of future generations to meet their needs”
1987 UN Conference, World Commission on Environment
and Development (WCED)
Sustainable & Green
What is a green office?
How does sustainability help an
organization?
How do we know best practices?
Market Factors
Case Studies
High Performance Gingerbread
What is a Green Office?
Meeting our needs today
Taking into account externalities
Tracking performance
Metrics and data management
Review each aspect of you organization for
best practices
Aspects of Sustainability
Energy
District
Grid
Water
Waste
Reuse
Recycling
Purchasing
Paper
Equipment
Air Quality
Transportation
Carbon Footprint
What are best practices?
US Green Building Council’s LEED Standards
Green Seal
Energy Star Products and Building
certification
ISO 14001: Environmental Management Systems
ASHRAE
Forestry Stewardship Council (FSC)
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
Coal
14%Petroleum
3%
Natural Gas
31%
Nuclear
30%
Hydroelectric
19%
Other Renewables
2%
Other
1%
New York State Electricity Generation by Source
Photo creditsHuffington PostRedgreenandblue.orgNew York Times
Coal
48%
Petroleum
1%
Natural Gas
22%
Nuclear
20%
Hydroelectric
6%
Other Renewables
3%
Other
0%
US Electricity Generation by Source
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
0
20
40
60
80
100
120
140
160
$ p
er
sho
rt t
on
Transacted Mixed Paper Stock High Prices for New York,
New England, San Francisco and Buffalo
Source: Official Board Markets
MP New
England
MP New York
MP San
Francisco
MP Buffalo
MP Southeast
Market Factors
Energy sources
Recycled materials
markets
Carbon trading
Carbon Bathtub
Where does it go?
Managing Carbon Emissions
Tax = tax on a transaction; price instrument, setting a
price on emissions
Regulating Carbon = direct government regulation of
CO2 emissions; ie EPA to regulate CO2 as an air pollutant
Cap & Trade = Government or voluntarily organization
determines total emissions allowed: cap. Companies are
issued credits, based on how large they are, what
industries they work in. If a company comes in below its
cap, it has extra credits which it may trade with other companies.
Case Studies in Sustainability
Waste & recycling
Deutsche Bank at 60
Wall Street – increased
recycling rate
Recycling Education
Compost
Deutsche Bank Recycling
Composting program 2008
40%
50%
60%
70%
80%
90%
100%
2004 2005 2006 2007 2008 2009 2010
Diversion ratio
Deutsche Bank Recycling
Industry-leading waste-
recycling diversion ratio
60 Wall Street Recycling
outreach and education
initiative through branded
communications
Public outreach
Deutsche Bank 2010 Program
Achievements
2010 Composting Success: 39.22 tons recycled vs. 29.82 tons same period 2009.
Reduced Styrofoam Cup Purchases: 0 cups consumed vs. 565,000 same period 2009.
Increased Recycling Diversion Ratio: 91% average vs. 88% average same period 2009.
60 Wall St. Shredding: 103.63 tons recycled vs. 90.92 tons same period 2009.
Reduced Wet Waste: Average 12.15 tons per month vs. 15.32 tons per month in same period 2009
Case Studies in Sustainability
Water use: flow rates
650 Fifth Avenue water use
reduced by 10%
O.5 GPM faucet aerators
Waterless urinals
650 Fifth Avenue Water Reduction
Case Studies in Sustainability
Energy use & office layout
Profile of one company’s new floor design
versus old design in office across the street
Energy Efficient Office Layout
ORANGE LINE: Energy Use at New Office against comparable Old
Design Office (green line)
0
5
10
15
20
25
30
35
40
Electricity per Meter2 2009
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Office Total Electricity 2009
Thank you.
Anna Dengler
Great Forest
www.greatforest.com
Dengler@greatforest.com
212-779-4757
Assessment Tools and Case Studies – 1:
Solid Waste AuditGreen Offices, Green Purchasing:
A Workshop on Sustainable Practices
June 29, 2010
© Copyright 2010 - NYS Pollution Prevention Institute - All rights reserved
Solid Waste Audit
A solid waste audit is a formal, structured process used to quantify the amount and types of waste being generated by an organization.
Source: The Solid Waste District of LaPorte County. How to Conduct A Waste Audit. [Online] Available at: http://www.solidwastedistrict.com/projects/waste_audit.htm [Accessed July 2009].
Solid Waste Audit
Objectives:
1. Determine composition and quantities of solid waste being generated
2. Measure effectiveness of existing waste management systems
3. Identify opportunities for improving waste management systems and strategies
4. Collect baseline data for measuring the effectiveness of waste minimization strategies
5. Identify opportunities for green purchasing
Source: http://www.solidwastedistrict.com/projects/waste_audit.htm
Why is this important?
The Business Case - Waste management/ disposal is an expense:– Tipping fee– Transportation cost– Labor– Purchases (bins, totes, bags)– Cost of excess/unused/expired purchases
Why is this important?
The Environmental Case:– Landfill (space, management)– Energy use (incineration, transportation)– Emissions– Recycling opportunities– Cradle to Grave (Linear system)
Solid Waste Audit
Steps:
1. Plan the audit (get management support, define study area, inform personnel of audit process)
2. Collect the waste
3. Sort the waste (sort into different categories, count and weigh, record the data, dispose)
4. Analyze the data (calculations, results and recommendations)
5. Implement Recommendations
Source: http://www.solidwastedistrict.com/projects/waste_audit.htm
What you will need
Source: http://www.ssplprints.com/lowres/43/main/22/101151.jpg
Just kidding!!!
What you will need1. Secure well ventilated work and sheltered area to perform the audit
2. Two or more large tables for sorting (or equivalent floor space)
3. Plastic sheeting to cover tables (or floor)
4. Safety equipment (gloves, safety glasses) and first aid kit
5. Tongs and rakes to sort through garbage (if necessary)
6. Accurate scales (bathroom scales will do for general office audits)
7. Data sheets
8. Garbage bags
9. Brooms and disinfectant
10. Paper towels, soapSource: http://www.solid.gov.bb/resources/Brochures/Greening/greening02.asp
Case Study
• Solid Waste Audit at financial institution in Rochester, NY
• Total number of employees at facility: 150-200
• Audit area: Cafeteria/Kitchen area
• Audit period: ~5 days
• Time taken to perform audit: ~2 hours
Audit Area
Coffee Waste
Bin
Area of Solid Waste Audit
Seven Waste Collection
Bins
Waste Categories
1. Organic Food Waste Only (Banana peel, leftover food, etc. – No Packaging)
2. Other Food Related Wastes (Paper cups, paper bags, napkins, foam, straws, stirrers, juice/milk cartons, etc.)
3. Everything else (AA batteries, etc. )
4. Glass (All types – Clear, Colored)
5. Cans & Plastic Bottles (All metals, all plastic types)
6. All Other Plastics (Plastic binders/folders, packaging, etc.)
7. Paper Waste (Printing paper, office paper, colored paper, cardboard, newspapers, magazines, etc.)
Waste Composition Analysis
Paper Use Audit
• 10 participants• Paper Usage studied for 5 days• Employees surveyed for paper usage
practices
Paper Use Audit
Internally Generated Waste paper
Externally generated Waste paper
Highlights of survey results
• 37.5% of participating staff members said that they never print double sided.
• 62.5% said that they occasionally or moderately ensure that the document is ready to be printed to avoid printing multiple rough drafts.
• 6 out of 8 members stated that they don’t reuse paper from recycling bin, if possible.
• According, to 5 participating staff members up to 50% of purged documents are externally generated paper.
extraction
Chemical/Material mfg
fabrication
assembly
transportation
packaging
energy
Environmental Impact Across the Value Chain
Great Forest – Sustainability Solutions www.greatforest.com
Recycling Case Study
Streamline your recycling program and increase your diversion ratio
Great Forest – Sustainability Solutions www.greatforest.com
1. Streamline recycling program
2. Increase diversion ratio
3. No added costs
Commercial Office Building: Case Study
Diversion Ratio = RecyclablesRecyclables + Trash
Great Forest – Sustainability Solutions www.greatforest.com
Commercial Office Building: Case Study
• Building A:– 700,000 sq ft– 19 floors– Approximately 1,800 people
Great Forest – Sustainability Solutions www.greatforest.com
Commercial Office Building: Case Study
• Building A:– 700,000 sq ft– 19 floors– Approximately 1,800 people
Material generation – 85% paper/dry
Great Forest – Sustainability Solutions www.greatforest.com
Paper vs. Trash
85% paper
15% trash
Great Forest – Sustainability Solutions www.greatforest.com
Three Recycling Programs
No Recycling Program
Dual Bin Recycling Program
Single Bin
Recycling
Program
Great Forest – Sustainability Solutions www.greatforest.com
Building with No Recycling Program
• Deskside– Inconsistent deskside bin set-up– No one knows what goes where– Mostly collected as trash
• Central Bins – Central trash and recycling bins exhibit
appropriate use
Great Forest – Sustainability Solutions www.greatforest.com
No Recycling Program
•Diversion Ratio:40%
• 2,347 liners per day
0
30
60
90
120
Desk Trash Pantry Trash
Paper GMP
9658 62
39
Bag
s
Amount of Waste
Great Forest – Sustainability Solutions www.greatforest.com
Building with Dual Deskside Program
• Deskside– Two bins at each desk – Most bins used and collected appropriately
• Central Bins – Central trash and recycling bins exhibit
appropriate use
Great Forest – Sustainability Solutions www.greatforest.com
Dual Deskside Program
•Diversion Ratio:44%
•1,805 linersper day
0
30
60
90
120
Desk Trash Pantry Trash
Paper GMP
9658
81
39
Bag
s
Amount of Waste
Great Forest – Sustainability Solutions www.greatforest.com
Single Deskside Program• Single bin by each desk for PAPER• Food waste to pantries or other central areas• ALL deskside bins are UNLINED
Great Forest – Sustainability Solutions www.greatforest.com
Single Deskside Program
Conveyor Belt •Diversion Ratio:•66%
• 0 liners per day
0
30
60
90
120
150
180
Desk Trash Pantry Trash
Paper GMP
0 94
157
39
Bag
s
Amount of Waste
Great Forest – Sustainability Solutions www.greatforest.com
CompareDiversion Ratios• None: 40%
• Dual: 44%
• Single: 66%
•None: 2,347 liners per day
•Dual: 1,805 liners per day•Single: 0 liners per day
0
50
100
150
200
250
300
None Dual Single
96 96
58 58
94
62 81157
3939
39
Bag
s
Waste by Program
GMP
Paper
Pantry Trash
Desk Trash
Great Forest – Sustainability Solutions www.greatforest.com
Implementing in your space
1. Check with building management
2. Check with cleaning company
3. Educate employees
Great Forest – Sustainability Solutions www.greatforest.com
Conclusion
1. Streamline recycling • Single Deskside Program
2. Increase diversion ratio• 40% 66% = 26% increase
3. No added costs
Great Forest – Sustainability Solutions www.greatforest.com
• Questions?
Amy Marpmanmarpman@greatforest.com212-779-4757
New York State Pollution Prevention Institute Workshop
Green Building Initiativesin New York State Office of General Services
June 2010
David A. Paterson, Governor John C. Egan, CommissionerNew York State Office of General Services
Introduction
Green Buildings and Sustainability
New York State & OGS Sustainability Policies
LEED Projects & the Greening of the Governor’s Mansion
Green = Sustainability
“Meeting the needs of the present generation without compromising the ability of future generations to meet their needs.”
Brundtland Commission 1987
In the U.S., Buildings Account for:
Source: U.S. Green Building Council
Energy Consumption by Sector
Data from the US Energy Information Administration
What is the USGBC and LEED?
LEADERSHIP inENERGY andENVIRONMENTALDESIGN
A leading-edge system for certifyingDESIGN, CONSTRUCTION, & OPERATIONSof the greenest buildings in the world
Developed by the US GreenBuilding Council, coalition of Leaders across the building industry
www.usgbc.org
LEED: What it is…
A US market-based standard to promote sustainability
A rating system that provides a definition for green buildings and helps prevent “greenwash”
A Whole-building approach such that no system works in a vacuum: requires a collaborative, integrated building design and construction process
• Level earned is determined by point system• Points awarded for measures undertaken in each
of 5 categories
State Sustainability Policies
Executive Orders 111 & 24 & 4
45 x 15 Plan
Green Building Construction Act
Executive Order 111: Energy
Reduce energy consumption by 35% by 2010 (based on 1990 loads)
Use Renewable Energy (electric):20% by 2010, 25% by 2013
Applies to All State Buildings
Executive Order 111: Buildings
Buildings > 20,000 sq. ft.: 20% improvement beyond Energy Code for new, 10%
for existing Meet criteria for a LEED rating
Buildings < 20,000 sq. ft.: Incorporate significant attributes of green design
All Buildings: use Energy Star products
Executive Order 24: GHG Emissions Reduction
Reduce Greenhouse Gas Emissions by 80% by the year 2050
Form Climate Action Council
Prepare Climate Action Plan
45 x 15 Plan January 2009
Stretches Executive Order No. 111
By 2015 New York will meet 45% of electricity needs through:
Improved energy efficiency Clean renewable energy
Green Building Construction Act
Act signed on August 26, 2009 with OGS designated as the lead agency
Applies to new buildings, additionsand substantial renovations
References LEED and Green Globes
Regulations take effect by end of 2010
Each agency will prepare annual building performance report
What does Green mean at OGS? Green Cleaning Program
Carpooling permits & Plug-in hybrid vehicles
Spigots for drinking water fountains – Executive Order 18
Food waste composting & Compostable cutlery and serving ware
What does Green mean at OGS?
Lighting improvements
Wind turbine on Corning Tower – 1.5 kW
Solar thermal project Wallkill Correctional facility
Green roof at OMRDD Holland Avenue office building
OGS Sustainability Projects
5 LEED certified buildings 20 LEED registered projects11 SPiRiT registered projects (USArmy) 3 EnergyStar buildings
Pine Bush Discovery CenterClient: Department of Environmental Conservation and
the Pine Bush CommissionA/E Designer: Envision Architects, Excel Eng.Project Description: Interpretative exhibits and office space renovationTotal Area: 26,000 sq. ft.
LEED Rating: Gold
Green Highlights: Salvaged site materials Pervious paving Clivus Multrum Photovoltaic site lighting Drought resistant plantings Dual flush toilets
OGS LEED Portfolio
Client: Department of Environmental ConservationDesigner: Hyman-HayesProject Description: Office Rehab plus addition Total Area: 18,000 sq. ft.
Rating: LEED Gold
Green features include: Water-efficient landscaping Waterless urinals Local/regional materials: stone FSC wood Low-emitting materials Daylighting and views Recycled materials: carpet,
fly ash in concrete Energy performance exceeds Energy Code by 30% Construction waste recycled: 78%
OGS LEED Portfolio
Warrensburg Sub-Headquarters
Client: Department of Correctional ServicesDesigners: OGS D&C / LaBella Architects / M/E EngineeringProject Description: Health facility within a correctional settingTotal Area: 58,000 s.f.
Rating: LEED Silver
Green features: Energy efficient lighting Reflective roof Daylighting Watersaving plumbing High efficiency HVAC equipment Regional materials Recycled content: steel, flyash in concrete
OGS LEED Portfolio
Marcy Residential Mental Health Unit
Client: NYS Department of Transportation / State PoliceDesigners: OGS D&C / DeWolff / CHA / M/E Engineering Project Description: New traffic control operations, Emergency response center, State Police barracks, offices and support spaces
Total Area: 93,000 s.f.
Rating: LEED Silver
Green features: Water-efficient landscaping Green cleaning products Energy Star equipment Green pest management policy Reduced mercury in light bulbs
OGS LEED Portfolio
Hudson Valley Traffic ManagementCenter
Client: Office of General Services (OGS)Designers: OGS, GenesysProject Description: Existing residence, State Police Command Center, Rockefeller Pool House andFDR Green HouseTotal Area: 37,000 sq. ft.
Rating: LEED GoldGreen Highlights: Lawn irrigation using river water Green cleaning materials and methods Recycled products Household recycling rate of 88% 3.5KW Photovoltaic Canopy Whole building retro-commissioning Expected energy savings of 25% over previous 3 years
OGS LEED Portfolio
New York State Governor’s Mansion
Sustainable Sites
Construction Activity Pollution Prevention –prevent erosion with:
Temporary or permanent seeding Mulching Earth dikes Silt fencing Sediment traps Sediment basins
Sustainable Sites
Stormwater Management - Reduce impervious cover, promote infiltration, capture and treat stormwater with:
Alternative surfaces: Vegetated roofs, pervious pavement, grid pavers
Treatment techniques: rain gardens, vegetated swales, rainwater recycling
Minimize Landscape Watering
Minimize Wastewater
Minimize Water Use
Water Efficiency
Introduction to Building Green & LEED: for Contractors
Minimize Energy Use
Use Renewable Energy
Minimize Ozone and Global Warming
Energy & Atmosphere
Materials and Resources
Construction Waste Management
Materials Reuse
Recycled Content
Regional Materials
Rapidly Renewable Materials
Certified Wood
www.buildinggreen.com/auth/article.cfm?fileName=090101a.xml
What Makes a Product Green?
1. Products Made with Salvaged, Recycled, or Agricultural Waste Content
2. Products That Conserve Natural Resources
3. Products That Avoid Toxic or Other Emissions
4. Products That Save Energy or Water
5. Products That Contribute to a Safe, Healthy Built Environment
www.buildinggreen.com
Indoor Environmental QualityReduce indoor air quality problems and promote comfort
and well-being of construction workers and building occupants:
Protect HVAC system during construction: cover ducts Use filters at return air grills Provide centralized cut stations for dust control Enclose finished drywall areas with plastic Protect materials from moisture damage by sequencing
installation of materials
Provide air flushout before occupancy and/or air testing
Indoor Environmental Quality
Low VOC emitting materialsAdhesives & sealantsPaints & coatings Flooring systems – both carpeting and hard
surfaceComposite wood & agrifber products with no urea
formaldehyde resinsControllability of systemsDaylight and Views
Governor’s Mansion
• Multi-building site – 6 acres• Executive Mansion• Rockefeller Pool House• State Police Command Center• FDR Greenhouse & Pool• Greenhouse
Executive Mansion Roles:
• Historic Structure • Public Asset• Educational Resource• Venue for Events:
• School groups• Public tours• Large civic groups
• Governor’s Residence
36
Performance Periods & Timeline
1Jan - Mar
2Apr - June
3July - Sept
2008 2008 2008
Sustainable Sites:
• Proximity to local transportation
• Bicycle rack• Hybrid/Carpool vehicle
parking• Perennial gardens
Water Efficiency:• Grounds irrigation filtered
Hudson River water• Low-flow nozzles, aerators
for kitchen & bathrooms
Energy & Atmosphere: Governor’s Mansion• Pool cover for FDR indoor pool• Controls Modifications to HVAC
heating/cooling systems• Lighting Modifications• Energy Star appliances & refrigerants• Gasketing• 3.5 kW PV array - Pool House canopy• Attic Insulation – recycled jeans
Materials & Resources:• Non-toxic cleaning products• Low VOC paints and sealants• Enhanced recycling program –
88% rate• Recycled content:
• Attic insulation - cellulose & recycled cotton• Bicycle rack• Office paper
• Regional sources:• Slate bathroom flooring from
local quarry• Cement and flagstone
• Rapidly renewable: Sisal & coco entry mats
Indoor Environmental Qualit• No Smoking Policy• Integrated Pest Management
Policy (IPM)• Green cleaning products &
equipment policy• https://greencleaning.ny.gov/
• Views, individual temperature & light controls
• Walk-off entry mats
Innovation Credit 1: Exemplary Performance Reduced Mercury Content in Light Bulbs
• Average mercury content of all light bulbs in the Mansion< 60 picograms/lumen hour
Innovation Credit 2: Exemplary Performance Occupant Recycling and Expanded
Recycling Program
• Recycling rate for 2008 was 88%
• Expanded Recycling Program:• Yard waste• Compostable Food• Fluorescent Light Bulbs• Batteries• Ballasts• Carpet & carpet pad
Innovation Credit 3: Public Education
www.state.ny.us/governor/exmansion/index.html
New York State Governor’s MansionLEED – EB (v2.0) LEED-EB Rating: Gold
48 Points AchievedCertified: 32-39 Silver: 40-47 Gold: 48-63 Platinum: 64-85
8 Sustainable Sites (SS) Possible Points: 14Credits were earned for environmentally sound exterior site management and various alternative transportation options such as preferred parking for hybrid/carpool vehicles and proximity to public transportation.
2 Water Efficiency (WE) Possible Points: 5Water-efficient landscaping using non-potable source from nearby Hudson River reduced water use by 100%. Improvements to plumbing fixtures include low flow nozzles and aerators.
8 Energy & Atmosphere (EA) Possible Points: 23Upgrades to the fan coil unit system, increased insulation in the attic spaces, a solar pool cover for the indoor pool, photovoltaic panels and lighting replacements optimized the building’s energy performance.
Summary of LEED Credits Earned
David A. Paterson John C. EganGovernor
Commissioner
New York State Governor’s MansionLEED – EB (v2.0) LEED-EB Rating: Gold
48 Points AchievedCertified: 32-39 Silver: 40-47 Gold: 48-63 Platinum: 64-85
12 Materials & Resources (MR) Possible Points: 16Expanded recycling, use of sustainable cleaning products and low-VOC products, and abundant use of recycled, regional and rapidly renewable products aided in this category.
13 Indoor Environmental Quality (EQ) Possible Points: 22Daylighting, green cleaning systems, walk off mats, pest management and occupant controllability of light and temperature earned points in this category.
5 Innovation, etc. Possible Points: 5Extra points were awarded for exemplary performance in recycling and reduced mercury in light bulbs, a green education program consisting of student tours and public outreach, and a side-by-side comparison of the Governor’s sustainability Executive Orders with the LEED-EB rating system as well as a LEED AP on the project team.
Summary of LEED Credits Earned
David A. Paterson John C. EganGovernor
Commissioner
David A. Paterson John C. EganGovernor
Commissioner
Green Building Initiativesin New York State
Anna Campas, PE, AIA, LEED-APAssociate Building EngineerOffice of General Services
anna.campas@ogs.state.ny.us518-473-8769
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• a specialty consultancy
• the leading advisor in the emerging field of environmentally sustainable Information and Communications Technology systems (ICT) since 2004
• based in the San Francisco Bay Area, a leading-edge region for both technology and eco-responsibility
Who is GreenIT?
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Green Offices, Green Purchasing: A Workshop on Sustainable Practices, June 29, 2010
SUSTAINABLE IT
• What is Green IT and why is it important?
• Building Operations, Purchasing, and IT – Collaboration for Enterprise Sustainability
• IT Power Consumption in Commercial Buildings
• E-Waste Management for Commercial Buildings
• Reducing Power Consumption and Waste Through Integrated Building and Workplace Design - Two Case Studies on Integrated Design
• Q&A
Agenda for Today
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Why Green IT?
Two meta trends for the 21st century …
� The imperative for creating sustainable models of human life on earth.
� ICT innovation as the significant driver of increasing rates of social and economic change.
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Environmental challenges will be a major global issue of the 21st Century.
� Global climate change
� Air and water pollution
� Ocean degradation
� Depletion of natural resources
� Human health and safety issues
� Toxic wastes
� Disposal of solid wastes
� Species extinction
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“Green” vs. “Sustainable”
Source: http://upload.wikimedia.org/wikipedia/commons/thumb/7/70/Sustainable_development.svg/350px-Sustainable_development.svg.png
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Information and Communication Technology (ICT): Driver of Change in the 21st Century
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ICT systems are the tools of the modern worker … no work gets done without them.
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The rate of ICT-driven change will continue into the foreseeable future.
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ICT is a system of interconnected components.
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ICT systems are a significant, and rapidly growing environmental issue …
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… consuming resources in manufacturing …
“Manufacturing computers is materials intensive; the total fossil fuels used to make one desktop computer weigh over 240 kilograms, some 10 times the weight of the computer itself. This is very high compared to many other goods: For an automobile or refrigerator, for example, the weight of fossil fuels used for production is roughly equal to their weights. Also, substantial quantities of chemicals (22 kg), and water (1,500 kg) are also used.” Computers and the Environment, Kuehr and Williams, 2003
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… creating human health issues during manufacturing and use …
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… consuming resources for global distribution of products …
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… consuming electricity while in use …
Electric Power Generation
by Fuel Type (2004)
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… producing waste …
� Paper – 60% of solid waste from offices.
� “Consumables”waste.
� Small hazardous waste (electronics, batteries)
� Packaging waste.
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… during short product lives …
� “gadgets” - <6 months?
� Cell phones, PDA’s – 2 to 3 years
� Laptop Computers – 3 to 4 years
� Desktop PC’s – 3 to 5 years
� Servers and Network Gear – 3 to 5 years
� Telephone Systems and Public Network Gear – 5 to 7 years
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and becoming hazardous e-waste at the end of useful life.
US GAO-08-1044 Electronic Waste Exports report, 2008 – Open Dump Site for Electronic Waste in Cambodia
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Collaboration for Sustainability
Building
Operations
IT
Purchasing
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ICT Power Consumption in Buildings
How much of a building’s electricity consumption is due to ICT systems?
Data
Tech Center
Offices 95%?
DoE 50%?
LBNL Survey
Study 26%?
3%?
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Source: US DOE CBECS Data, 1999 Survey
“Office equipment
accounts for 26% of electricity used in office buildings. This is more than the entire lighting system (22%)
and almost as much as the chilled water subsystem (28%).”Flexyourpower, State of CA
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Another more current view …
“IT load in this mixed-use building is significant when considering both plug-loads and the machine room, accounting for more than 50% of the total electrical load during peak hours and reaching almost 80% during off-peak hours.”
Source: The Energy Dashboard: Improving the Visibility of Energy Consumption at a Campus-Wide Scale, Agarwal,et al, UC San Diego, 2009
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Calpers Headquarters –
Sacramento, CA
KEY PARAMETERS:
� GROSS SQUARE FOOTAGE:
1.1 million ft2
� COMPLETED: November 2005
Greensource Magazine,
April 2007
LEED Gold
65% of the energy use is
for data center and office equipment.
An energy-efficient Green Building …
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Basic practices for ICT power management …
� Benchmark/measure “miscellaneous” load
� Remove unused equipment
� Turn off equipment not in use
� Educate users on energy efficient behaviors
� Target data center and server room power and cooling
� Buy energy efficient products
� Design and build energy efficient ICT systems
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E-waste Management
What are Waste Electrical and Electronic Products?
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What is in a Personal Computer?
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Substance
Cadmium (batteries, pigments)
Lead (circuit board solder, batteries, cathode-ray tube glass)
Mercury (switches, relays, fluorescent lamps for flat panel displays, also emitted from coal fired electricity generation plants)
Beryllium (circuit substrates, spring steel alloys)
Phthalates (additives to polymers)Brominated flame retardants (on circuit boards,such as FR4, and in plastics in electronic equipment)
Toxicity - Reason for attentionExposure to humans of fine cadmium powder affects renal and respiratory systems. Small amounts of dissolved cadmium are toxic to aquatic and terrestrial organisms.
Lead affects the central nervous system and kidneys of humans. Environmental toxicity has been reported in several organisms.
Elemental mercury is toxic by inhalation or ingestion. Mercury affects the human central nervous system and the kidneys. It is also toxic to aquatic organisms and may cause long-term effects in the aquatic environment.
Very carcinogenic by inhalation.
Probable hormone disrupting chemicals (still under investigation) Some brominated flame retardants are carcinogens, some are suspected to cause reproductive effects and some may cause organ and especially liver toxicity in humans. Some degrade slowly in nature, all are bioaccumulative, and some produce dioxins when incinerated.
Source: Toxicity and Ecotoxicity, Danish EPA, Environmental project number 568, 2000, www.gnteknik.dk
Toxic substances in electronic products …
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Data Cables in Buildings
� Virgin Copper – 1.5B pounds per year for building cable.
� PVC Plastics – 11 pounds per 1k feet of data cable.
� Lead – PVC sheaths are 2 to 8% lead by weight.
� Volume of IT cable in buildings- >1,300 feet per office worker in the U.S, and growing.
� Disposal at End of Life –Cables as “e-waste”
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Image From SVTC Website http://svtc.etoxics.org
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Basic practices for e-waste management …
� Inventory and track potential e-waste, in use, unused, and in storage
� Develop in-building e-waste collection systems� Educate users on collection systems� Create internal equipment re-use system� Donate usable equipment for re-use, but only with guarantees of
eventual proper disposal� Buy eco-certified equipment (EPEAT, TCO, Blue Angel)� Contract with certified e-waste handlers (e-Stewards)� Assure proper e-waste management when moving or remodeling� Source reduction -- Build waste reduction strategies into design
and procurement process.
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Case Study – Buck Institute
The Buck Institute received LEED® for Commercial Interiors Silver certification for a build out of new laboratory space, including an Innovation in Design Credit for Information Technology Infrastructure.
The Buck
Institute is the
first
independent
research facility
in the country
focused solely
on aging and
age-related
disease
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• Reduction of copper data cable used by 55%. • Used recyclable FEP-jacketed cable.
Sustainability benefit for materials …
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• Eliminated telco closets to recover usable floor space.
Sustainability benefit for reduced space …
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Case Study – Cisco Connected Workspace
A 21st Century flexible workplace design …
Image Courtesy of Cisco Systems, Inc.
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Sustainability benefit for energy efficiency …
Source: Cisco IT Case Study – Green Office Design.
44% reduction20 Tons36 TonsTotal Cooling
Tonnage *
44% reduction243733433646Total BTUs
44% reduction71476 W127169 WTotal Wattage
58% reduction178.7 W 423.9 WWattage per employee
33% increase400300Number of employees
Percent ChangeConnected
Workplace
Building 14
Traditional Cisco
Office Building 18
* Note: the 44% reduction in cooling tonnage is a reduction potential, not an actual reduction as with wattage.
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Sustainability benefit for waste reduction …
Cisco IT Case Study – Green Office Design.
2.83.5Devices per employee
400300Number of employees
10951050Total number of devices
1
7 (1200)
8
2
4 (350)
6
Networking equipment
• Cisco Catalyst 6509-E
with dual power
supply
• Cisco Aironet Access
Points
Total number of network
elements
013Miscellaneous equipment
4722Audiovisual equipment
1032961Desktop equipment
828Printing and copying
equipment
Connected Workplace
Building 14
Standard Cisco Office
Building 18
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Sustainability benefit for reduced space …
Source: Cisco IT Case Study – Green Office Design.
“The Connected Workplace proof-of-concept project reduces square footage per employee from 160 to 106 square feet, approximately 40 percent less space for a population of general administrative personnel.”
Source: The Complete Guide to Flexible Working
Source: Cambridgeshire Accommodation Strategy
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Richard Hodges
RHodges@GreenIT.netwww.GreenIT.net 707-933-0299
Questions?
Buying Greener:
Lessons from NYS
Executive Order 4
Jaime Roth, Esq.
Assistant Counsel
NYS Office Of
General Services
Links and suggestions provided herein for greening purchases by non-NYS entities are intended as suggestions and do not reflect any official endorsements by or policies of the State of New York.
http://www.ogs.state.ny.us/EO/4/Default.asp
Interagency Committee on Sustainability and Green Procurement:
Office of General Services – co-chairDept of Environmental Conservation – co-chair
Division of the BudgetDepartment of Health
Department of Economic DevelopmentDepartment of Transportation
Environmental Facilities CorporationNYS Energy Research & Development Authority
Power AuthorityDormitory Authority
EO4’s main requirements cover:
• Procurement (spec development and specific requirements for paper)
• Sustainability and Environmental Stewardship Programs
• Assignment of an Agency Sustainability Coordinator
• Training for Coordinators
• Reporting by agencies, and by the Committee
• Creation of an Advisory Council to provide advice and assistance as Committee requires
Applies to: all state agencies and public authorities/public benefit corporation “created by or existing under any State law, a majority of whose members is appointed by the Governor. . . other than an interstate or international authority or public benefit corporation”
Green Procurement
• Interagency Committee on Green Procurement and Agency Sustainability created a Procurement Subcommittee
• Charged with annually selecting 3 “priority categories” of commodities, services, technology, at least 12 priority commodities, services, technology within each category
Factors to consider:• Public health/environment, including
health of children• Avoid toxic substances• Reduce/prevent pollution• Sustainable resource management• Reduce greenhouse gases• Use renewable resources,
manufactured components and recycled content
• Waste reduction/recyclability/compostability
• Quality, durability, utility• Product life cycle• Cost• Extended producer liability• Legal and regulatory requirements
applicable to the commodity, service, technology
Year I categories/specsI. Electronics/Appliances
1. Desktop Computers 2. Lap Top Computers 3. Copiers 4. Room Air Conditioning 5. Refrigerators 6. Washers - Domestic 7. Washers - Commercial 8. Vacuum Cleaners* 9. Dishwashers Domestic 10. Dishwashers Commercial 11. Multifunction Printers 12. Network Printers
II. Transportation
1. Traffic Safety Products 2. Traffic Paint *3. Glass Beads* 4. Treated Road Salt *5. Passenger Vehicles 6. Aggregate for Road
Construction* 7. Asphalt Mixes *8. Concrete* 9. Engine Block Heaters 10. Lubricating Oil – High
Detergent11. Hydraulic Oil – High
Detergent12. Traffic Message Boards
III. Office & Building Opers.
1. Toner Cartridges*2. Printing 3. Ink 4. Carpet* 5. Interior Paint*6. Compact Fluorescent Lamps* 7. non-CFL Fluorescents *8. Drinking Water Fountains 9. Pest Management 10. Cleaning Products* 11. Recyclables Collection and Disposal (service) 12. Turf Management
Year II categories/specsI. Office & Building Opers.
1. Acoustic Ceilings2. Carpet3. Gen. Purpose Cleaner 4. Carpet Cleaner5. Glass Cleaner6. Bathroom cleaner7. Hand Cleaner8. Composting Toilets9. CFLs10. Electric Hand Driers11. Interior Paint12. Lawn Mowers13. Low-Flow Showerheads14. Low-Flow Toilets15. Motion-Sensitive light switches16. Mulch17. Office Printing Devices18. Picnic Tables
19. Plumbed-In Water Coolers20. PV and Solar Thermal Panels21. Toner cartridges22. Traditional Fluorescent
Lamps23. Trash bags (biodegradable or
recycled)24 Vacuum cleaners25. Weed trimmers
II. Food Service1. Commercial Ice Machine2. Kitchen Composters3. Compostable containers4. Compostable service ware
III. Transportation
1. Aggregate Liquid Bituminous Material Rubberized Surface Treatment 2. Aggregate Liquid Bituminous Material Terminal Blended Rubberized Surface Treatment 3. Aggregate Liquid Bituminous Rubber Modified Material 4. Bituminous Concrete (Hot Mix Asphalt) 5. Cold Patch Paving6. Glass Spheres (used in traffic paint) 7. Liquid Bituminous Materials8. Traffic Paint 9. Ready Mix Concrete10. Tires and wheel weights11. Treated Road Salt
Sample EO4 Spec: Desktop/laptop/tablet computers
Environmental Performance:
All Desktop, Notebook, and Tablet PCs shall be registered Electronic Product Environmental Assessment Tool (EPEAT) Silver or better in the EPEAT registration system and meet or exceed all of the following 6 optional EPEAT criteria for standard configuration and standard option form factors:
• 4.1.2.1 Elimination of intentionally added cadmium
• 4.1.5.1 Elimination of intentionally added hexavalent chromium
• 4.1.6.2 Large plastic parts free of certain flame retardants classified under European Council Directive 67/548/EEC
• 4.1.7.1 Batteries free of lead, cadmium and mercury (not applicable for Monitors)
• 4.1.8.1 Large plastic parts free of PVC
• 4.8.2.2 Packaging 90% recyclable and plastics labeled
Sample EO4 Spec: Desktop/laptop/tablet computers
Bulk Delivery and Alternate Packaging: New York State encourages the use of innovative packaging that reduces the weight of packaging and the generation of packaging waste. Bidders/contractors are encouraged to use reusable materials and containers and to utilize packaging configurations that take advantage of storage containers designed to be part of the product for the shipment of multi-unit purchases.
Take-Back / Recycling: When replacing equipment, affected entities should work with the contractor during the purchasing process to evaluate available trade-in options, regardless of manufacturer. Contractors are required to offer programs that include take-back or trade-in, and proper environmental disposal of equipment
Disclosure of Flame Retardants in Computers: Current NYS law restricts pentabrominated diphenyl ether (pentaPBDE) or octabrominated diphenyl ether (octaPBDE). Bidders are encouraged to disclose all flame retardants used in the products offered, including but not limited to penta, octa or decaPBDE and submit with their response a description of their efforts, if any, to utilize non-halogenated or other flame retardant compounds and/or design strategies that reduce the need to utilize flame retardant compounds.
Use our specs as a starting point: http://www.ogs.state.ny.us/EO/4/ApprovedSpecs.asp
Green Procurement Challenges
• 36 specs per year required
• Specifications prospective, not on same schedule as contracting process
• Compromise among agencies with varied perspectives
• Third party green standards can help, but which are best?
• Third party certification can be cost-prohibitive for small businesses
Green Procurement Opportunities for Private Businesses
• Can start small, no need to develop a set # per year
• Green as you go – free to buy the greenest option available on the market when you make your purchase.
• At the same time that you research greener products and services to procure, you may learn green practices that can be incorporated into products and services you offer. You can green those as well!
Strategies for Greener Purchasing
1. Draft a Green Purchasing Policy: Get management's blessing. While some environmentally preferred items cost slightly more, many items save money through increased efficiency.
Your policy can also focus on avoiding purchase of wasteful items, communicating with suppliers to reduce shipping waste (and cost), and taking advantage of takeback and recycling programs. By letting your suppliers know about your commitment, you may steer them to green their business to keep yours.
Green Purchasing Policy continued:Have a team or committee work on the policy.
Use resources available on the web. NRDC.org has a great page with a sample policy and links to corporate purchasing policies that you can use as reference. Responsible Purchasing Network (http://www.responsiblepurchasing.org/) offers purchasing guides by product category and a free webinar on drafting a policy and tracking progress
Focus on products your business purchases most. Notable example: Kaiser Permanente of California created a “Sustainability Scorecard for Medical Products.” See http://xnet.kp.org/newscenter/pressreleases/nat/2010/050410sustainability.html
2. Track your progress
See helpful tips at: http://www.greenbiz.com/business/research/tools
Share progress reports with clients and business partners.
NY state’s report is located at http://www.ogs.state.ny.us/EO/4/Docs/FirstAnnualProgressReport.pdf
www.terrachoice.com
Buying Greener Products Not Greenwash
scot casescase@terrachoice.com800 478-0399 x245
Avoiding the Seven Sins of Greenwashing
www.terrachoice.com
Link Between Purchasing and the Environment
It’s All Connected to Purchasing
scot casescase@terrachoice.comwww.terrachoice.com610 779-3770
3
©Scot Case, TerraChoice Environmental Marketing, 2009
Growth of Green Advertising
©Scot Case, TerraChoice Environmental Marketing, 2009
•Number of ads increasing.
•Number of “green” products per store increasing.
Growth of Green
©Scot Case, TerraChoice Environmental Marketing, 2009
Environmental Concerns•Mass extinctions•Deforestation & soil erosion•Air & water pollution•“Super” bacteria, viruses, and insects•Dwindling natural resources•Cancer rates increasing•Reproductive disorders increasing•Fisheries collapsing •Water tables falling•Climate Change
©Scot Case, TerraChoice Environmental Marketing, 2009
Warnings
©Scot Case, TerraChoice Environmental Marketing, 2009
Consuming the Environment
“The major cause of the continued deterioration of the global environment is the unsustainable pattern of production and consumption, particularly in industrialized countries.”
– United Nations Agenda 21 Report
©Scot Case, TerraChoice Environmental Marketing, 2009
2002 World Summit
Emphasized the need for authorities to “[p]romote public procurement policies that encourage development and diffusion of environmentally sound goods and services.”
- 2002 World Summit on Sustainable Development in Johannesburg
©Scot Case, TerraChoice Environmental Marketing, 2009
Two Cups of Coffee a Day
•34 gallons of coffee a year.•18 pounds of coffee beans•12 pounds of fertilizer•A few ounces of highly toxic pesticides•43 pounds of coffee pulp•Clear cutting of forests to grow even more coffee•Bird species disappearing•More erosion•More pesticides
©Scot Case, TerraChoice Environmental Marketing, 2009
Lifecycle Perspective
©Scot Case, TerraChoice Environmental Marketing, 2009
Remember One Thing
Purchasing Matters!
www.terrachoice.com
Responsible Purchasing PrimerThe Power of Government Purchasing
scot casescase@terrachoice.comwww.terrachoice.com610 779-3770
©Scot Case, TerraChoice, 2010
Basic Premise #1
Every single purchase has hidden human health, environmental, and
social impacts throughout the entire supply chain.
©Scot Case, TerraChoice, 2010
Basic Premise #2Government purchasing is the most important force in the entire global
economy.
• Government purchasing represents 20 percent of the annual Gross National Product.
• It is very structured.• It influences others.
©Scot Case, TerraChoice, 2010
Government Purchasing History
•Clothing sizes during the U.S. Civil War
•Small Business Administration
•Automobile airbags
•Energy-efficient computers
•Recycled-content paper
©Scot Case, TerraChoice, 2010
Responsible Purchasing
Price, Performance, & Availability
©Scot Case, TerraChoice, 2010
Defining Responsible Purchasing
Responsible Purchasing Means:
Buying better products and services from better
companies.
www.terrachoice.com
Defining Green
scot casescase@terrachoice.comwww.terrachoice.com610 779-3770
Doesn’t it Seem Like Everyone is Claiming to Be Green These Days?
©Scot Case, TerraChoice Environmental Marketing, 2010
Environmental Claims are Growing
•Eco-safe
•Environmentally friendly
•Earth friendly
•Earth smart
•Environmentally safe
•Environmentally preferable
•Essentially non-toxic
•Practically non-toxic
•Made with non-toxic ingredients
•Degradable
•Biodegradable
•Compostable
•Environmentally safe
•CFC-free
•Ozone friendly
•RecyclableOriginal Source: Kirsten Ritche, Gensler
©Scot Case, TerraChoice Environmental Marketing, 2010
FTC Green Marketing Guidelines
Available at:
www.ftc.gov
©Scot Case, TerraChoice Environmental Marketing, 2010
Canadian Competition Bureau
•Very consistent with FTC Guides, but goes further.
•Co-published with Canadian Standards Association.
•Look for increasing collaboration between the U.S. and Canada.
•Similar guides in UK, Australia, and others.
©Scot Case, TerraChoice Environmental Marketing, 2010
Seven “Sins” of Greenwashing
• Sin of Fibbing – Misleading customers about the actual environmental performance of their products.
• Sin of No Proof – Also known as the sin of “just trust us,” some manufacturers are unable to provide proof of their environmental claims.
• Sin of Irrelevance – Factually correct, but irrelevant, environmental assessments (e.g., “CFC-free”)
• Sin of the Hidden Trade-Off – Focusing on one or two environmental facts, but ignoring other significantly more important environmental concerns.
©Scot Case, TerraChoice Environmental Marketing, 2010
• Worshipping false labels – a product that through words or images gives the impression of third-party endorsement where no such endorsement actually exists; fake labels, in other words.
The Seven Sins of Greenwashing report, released 4/15/09, is available at <www.sinsofgreenwashing.org>
• Sin of Vagueness – Broad, poorly defined environmental claims (e.g., “100 percent natural”)
• Sin of Lesser of Two Evils – A product can be the most environmentally preferable product in its class, but still be an inappropriate choice (e.g., “organic cigarettes”)
Seven “Sins” of Greenwashing
©Scot Case, TerraChoice Environmental Marketing, 2010
To Avoid Greenwashing…
<www.ecologo.org> <www.energystar.gov> <www.greenseal.org>
The environmental standards most widely recognized by green purchasers:
•Founded 1988
•100 standards
•6,500 certified products
•Founded 1992
•50 standards
•“Thousands and thousands” of registered products
•Founded 1989
•30 standards
•3,650 certified products
©Scot Case, TerraChoice Environmental Marketing, 2010
EcoLogo Overview
• Founded in 1988 by Environment Canada
• Managed by TerraChoice since 1995
• Developed 100 EcoLogo standards
• Certified more than 7,500 products
• Respected as North America’s largest, most established environmental standard and certification program
©Scot Case, TerraChoice Environmental Marketing, 2010
Lots of Labels AroundA partial list of labels currently being used:
•Blue Angel•CFPA•CPG•DfE•Eco Mark•EcoLogo•Ecomark•Eco-OK•Energy Star•Environmental Choice
•EPEAT•EU Flower•Fair Trade•FSC•GBI•Good Green Buy•Green Label•Green Seal•GREENGUARD•Greenstar
•LEED•MSC•Nordic Swan•Process Chlorine Free•SCS•SFI•TCO•Totally Chlorine Free•USDA-Organic•WaterSense
©Scot Case, TerraChoice, 2010
Comparing Eco-LabelsWARNING:
Not All Environmental Claims Are Created Equal
•Type of standard
•Validity of the standard
•Standard setting process
•Verification process
Learn to ask about:
©Scot Case, TerraChoice, 2010
Lifecycle Perspective
©Scot Case, TerraChoice, 2010
Comparing Eco-LabelsWARNING:
Not All Environmental Claims Are Created Equal
•Type of standard
•Validity of the standard
•Standard setting process
•Verification process
Learn to ask about:
©Scot Case, TerraChoice, 2010
Standard Validity
•Clear and consistent meaning
•Very specific requirements
•Information should be meaningful and verifiable
•Must not conflict with Federal Trade Commission Guides for the Use of Environmental Marketing Claims.
©Scot Case, TerraChoice, 2010
Standard Setting Process
•No conflict of interest
•Lifecycle considerations
•Broad stakeholder participation
•Transparent development process
•Comments publicly available
©Scot Case, TerraChoice, 2010
Verification Process
•Self verification
•Self verification with random audits
•Independent third-party certification
•Independent third-party certification with on-site and random audits
©Scot Case, TerraChoice, 2010
Beware of “Improved” Criteria
•15 attributes •31 attributes
•Rating system (3 stars is best)
©Scot Case, TerraChoice, 2010
•15 mandatory attributes • 9 mandatory; 22 additional
•Rating system (3 stars is best)
Beware of “Improved” Criteria
©Scot Case, TerraChoice, 2010
•15 mandatory attributes •9 mandatory; 22 additional
•Rating system (3 stars is best)
Beware of “Improved” Criteria
©Scot Case, TerraChoice, 2010
•15 mandatory attributes •9 mandatory; 22 additional
•Rating system (3 stars is best)
Beware of “Improved” Criteria
©Scot Case, TerraChoice, 2010
Some of the highest ranking products (three stars) under the “improved” system would not meet the minimum requirements of the “weaker” criteria.
Beware of “Improved” Criteria
©Scot Case, TerraChoice, 2010
Using Eco-Labels
Labels make life easier.Good News:
©Scot Case, TerraChoice, 2010
Recommended Contract Language
• “Products purchased under this contract must provide demonstrable proof of meeting the ______ standard. The _______ standard is available at <________>.”
• “Products purchased under this contract must provide demonstrable proof of meeting the Energy Star standard. The Energy Star standard is available at <www.energystar.gov>.”
• “Products purchased under this contract must provide demonstrable proof of meeting the EPEAT standard. The EPEAT standard is available at <www.epeat.net>.”
©Scot Case, TerraChoice, 2010
Recommended Contract Language
standard and certification requirements. The standard and certification requirements are available at < >.”
“Products purchased under this contract must be certified or provide demonstrable proof of meeting the
EcoLogo
www.ecologo.org
EcoLogo
EcoLogo
©Scot Case, TerraChoice, 2010
Recommended Contract Language
“Products purchased under this contract must be ________ certified or provide demonstrable proof of meeting the _________ standard and certification requirements. The ____________ standard and certification requirements are available at <_______________>.”
EcoLogo or Green Seal
EcoLogo or Green Seal
EcoLogo or Green Seal
www.ecologo.org and www.greenseal.org
©Scot Case, TerraChoice, 2010
Popular Labels•Chlorine Free Products Association – <www.chlorinefreeproducts.org>•EcoLogo (Environmental Choice) – <www.ecologo.org>•Energy Star – <www.energystar.gov/purchasing>•EPEAT - <www.epeat.net>•Forest Stewardship Council – <www.fsc.org>•Green-e – <www.green-e.org>•Green Guard – <www.greenguard.org>•Green Seal – <www.greenseal.org>•Green Building Council (LEED) – <www.usgbc.org/leed>•Scientific Certification Systems – <www.scscertified.com>•TCO – <www.tcodevelopment.com>•Water Sense – <www.epa.gov/watersense>
©Scot Case, TerraChoice Environmental Marketing, 2010
Best Advice
If a supplier is making a public claim, ask for public proof.
©Scot Case, TerraChoice, 2010
©Scot Case, TerraChoice, 2010
Final Question
"Why should I care about future generations? What have they ever done for me?"
— Groucho Marx