Post on 19-Aug-2014
description
Welcome to theSocial Media Bandwagon
By Danielle BrigidaSocial Media Outreach CoordinatorNational Wildlife Federation
Social Networking
Social Bookmarking
Social News
Photo by waynejackson
Multimedia Sharing
Blogs and Wikis
Social Media is an umbrella term for…
Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.
Edelman Trust Barometer 2009
Mixx
MySpaceChange.org
Be Present
Social Media = Listening
Mike Bailey-Gates, Flickr
Strategically Choose Your Involvement
Find The “Super” Users
Originally uploaded to Flickr by Yeonsang
• Influencers are great friends
• Ask them for advice
• Help them and you can learn from it
Learn and Apply
Study...then test!Originally uploaded to Flickr by Steven S.
Maintenance
Originally uploaded to Flickr by THOR
• Update your profile • Answer questions
• Ask questions
• Interact and participate • Search for the easy way
Getting started…
Get to Know aSocial Network:
The Audience
The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Personal or Organizational?
Groups vs. Pages
Most Important: Be Yourself
Promote NWF when you want to, but as a real person sharing an interesting link or story.
Get to know aMicroblogging Site:
What Does @NWF Tweet?• New Blog Entries• Random Facts• Breaking News• Program Info• Timely Events• Retweet• Reply to People
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction
WildlifeAction
NWF Staff on TwitterDanielle BrigidaKristin JohnsonAnne Keisman
Robin BroitmanDavid Mizejewski
Jessica JonesJan Nelsen
Libby SchleichertJennifer Janssen
Ashleigh PoffJen Fournelle
Dominique Burgunder-JohnsonChristine Dorsey
Jaime MatyasRachel Faulkner Christy Leckburg
Julia MardenXarissa Holdaway
@starfocus and @nwf@ksuzj and @nwf@keisman and @greenhour@rgbroitman@Dmizejewski@wildlife_watch@climateclass@EpSchleichert@Juniperforest@ashpoff@JenFour@dejae@christinenwf@ecosoccermom@KisatchiePine @sunriseave@wildlifeaction@campusecology
Overview of StumbleUpon:http://www.stumbleupon.com/productdemo.php
Get to Know a Social Bookmarking Site:
Say I like puppies...
I download the StumbleUpon toolbar.
I create a basic profile, checking boxes that relate to puppies (and other things I like).
Then...Browse and Rate
• Discover and rate your pages and others.
• Build relationships with other “Stumblers” with similar interests.
• Rate anyone who mentions you! It will reward them with traffic.
Say I like puppies...
Step 3: In the box that pops up, check the title and give the page a review.
Step 4: Pick a topic, add tags, and submit.
How to Discover a Page
Step 5: Send the link to your StumbleUpon friends to ask for a thumb up.
How to Discover a Page
Step 6: See who liked it and connect to them.
How to Discover a Page
StumbleUpon referred 24,437 visitors to NWF.org in the last four months.
StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months.
StumbleUpon Stats
StumbleUpon Benefits
Visitors Spend Longer on Site
Lower Bounce Rate
Get to Know a Multimedia Sharing Site:
Engaging People With
Connection to NWF
Discussion Boards
Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
Social Media = Listening
Mike Bailey-Gates, Flickr
How to Listen:Search News Search Blogs
Search Social Sites
is Your Friend
• Google Analytics• Google Alerts• Google Reader
Step 1: Listen
Pay Attention to Traffic Sources
Analytics
Step 1: Listen
Set up an alert for your topic
Alerts
Set up an RSS Reader
Reader
Social Media Tracking
Google Alerts
Blog Searches-Technorati-Ice Rocket-Boardreader
RSS Readers-Bloglines-Google Reader-Feedreader
Detail Searches-Summize.com-Wordpress-Del.icio.us
• Reach a desired audience
• Engage people
• Offer opportunities to increase revenue
Set Goals to Measure If Your Profiles Successfully...
Questions?
Photo by jn2race