NWF Staff: Intro to Social Media

41
Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation

description

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

Transcript of NWF Staff: Intro to Social Media

Page 1: NWF Staff: Intro to Social Media

Welcome to theSocial Media Bandwagon

By Danielle BrigidaSocial Media Outreach CoordinatorNational Wildlife Federation

Page 2: NWF Staff: Intro to Social Media

Social Networking

Social Bookmarking

Social News

Photo by waynejackson

Multimedia Sharing

Blogs and Wikis

Social Media is an umbrella term for…

Page 3: NWF Staff: Intro to Social Media

Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.• It’s not just for kids.• Authentic is better than cool.

Page 4: NWF Staff: Intro to Social Media

Edelman Trust Barometer 2009

Page 5: NWF Staff: Intro to Social Media

Twitter

Facebook

Mixx

MySpaceChange.org

Be Present

Page 6: NWF Staff: Intro to Social Media

Social Media = Listening

Mike Bailey-Gates, Flickr

Page 7: NWF Staff: Intro to Social Media

Strategically Choose Your Involvement

Page 8: NWF Staff: Intro to Social Media

Find The “Super” Users

Originally uploaded to Flickr by Yeonsang

• Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

Page 9: NWF Staff: Intro to Social Media

Learn and Apply

Study...then test!Originally uploaded to Flickr by Steven S.

Page 10: NWF Staff: Intro to Social Media

Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact and participate • Search for the easy way

Page 11: NWF Staff: Intro to Social Media

Getting started…

Page 12: NWF Staff: Intro to Social Media

Get to Know aSocial Network:

Page 14: NWF Staff: Intro to Social Media

Personal or Organizational?

Page 15: NWF Staff: Intro to Social Media

Groups vs. Pages

Page 16: NWF Staff: Intro to Social Media

Most Important: Be Yourself

Promote NWF when you want to, but as a real person sharing an interesting link or story.

Page 17: NWF Staff: Intro to Social Media

Get to know aMicroblogging Site:

Page 18: NWF Staff: Intro to Social Media
Page 19: NWF Staff: Intro to Social Media

What Does @NWF Tweet?• New Blog Entries• Random Facts• Breaking News• Program Info• Timely Events• Retweet• Reply to People

Page 20: NWF Staff: Intro to Social Media

NWF Programs on Twitter

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction

WildlifeAction

Page 21: NWF Staff: Intro to Social Media
Page 22: NWF Staff: Intro to Social Media

NWF Staff on TwitterDanielle BrigidaKristin JohnsonAnne Keisman

Robin BroitmanDavid Mizejewski

Jessica JonesJan Nelsen

Libby SchleichertJennifer Janssen

Ashleigh PoffJen Fournelle

Dominique Burgunder-JohnsonChristine Dorsey

Jaime MatyasRachel Faulkner Christy Leckburg

Julia MardenXarissa Holdaway

@starfocus and @nwf@ksuzj and @nwf@keisman and @greenhour@rgbroitman@Dmizejewski@wildlife_watch@climateclass@EpSchleichert@Juniperforest@ashpoff@JenFour@dejae@christinenwf@ecosoccermom@KisatchiePine @sunriseave@wildlifeaction@campusecology

Page 23: NWF Staff: Intro to Social Media

Overview of StumbleUpon:http://www.stumbleupon.com/productdemo.php

Get to Know a Social Bookmarking Site:

Page 24: NWF Staff: Intro to Social Media

Say I like puppies...

I download the StumbleUpon toolbar.

I create a basic profile, checking boxes that relate to puppies (and other things I like).

Page 25: NWF Staff: Intro to Social Media

Then...Browse and Rate

• Discover and rate your pages and others.

• Build relationships with other “Stumblers” with similar interests.

• Rate anyone who mentions you! It will reward them with traffic.

Say I like puppies...

Page 26: NWF Staff: Intro to Social Media

Step 3: In the box that pops up, check the title and give the page a review.

Step 4: Pick a topic, add tags, and submit.

How to Discover a Page

Page 27: NWF Staff: Intro to Social Media

Step 5: Send the link to your StumbleUpon friends to ask for a thumb up.

How to Discover a Page

Page 28: NWF Staff: Intro to Social Media

Step 6: See who liked it and connect to them.

How to Discover a Page

Page 29: NWF Staff: Intro to Social Media

StumbleUpon referred 24,437 visitors to NWF.org in the last four months.

StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months.

StumbleUpon Stats

Page 30: NWF Staff: Intro to Social Media

StumbleUpon Benefits

Visitors Spend Longer on Site

Lower Bounce Rate

Page 31: NWF Staff: Intro to Social Media

Get to Know a Multimedia Sharing Site:

Page 32: NWF Staff: Intro to Social Media

Engaging People With

Connection to NWF

Discussion Boards

Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.

Page 33: NWF Staff: Intro to Social Media

Social Media = Listening

Mike Bailey-Gates, Flickr

Page 34: NWF Staff: Intro to Social Media

How to Listen:Search News Search Blogs

Search Social Sites

Page 35: NWF Staff: Intro to Social Media

is Your Friend

• Google Analytics• Google Alerts• Google Reader

Step 1: Listen

Page 36: NWF Staff: Intro to Social Media

Pay Attention to Traffic Sources

Analytics

Page 37: NWF Staff: Intro to Social Media

Step 1: Listen

Set up an alert for your topic

Alerts

Page 38: NWF Staff: Intro to Social Media

Set up an RSS Reader

Reader

Page 39: NWF Staff: Intro to Social Media

Social Media Tracking

Google Alerts

Blog Searches-Technorati-Ice Rocket-Boardreader

RSS Readers-Bloglines-Google Reader-Feedreader

Detail Searches-Summize.com-Wordpress-Del.icio.us

Page 40: NWF Staff: Intro to Social Media

• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Set Goals to Measure If Your Profiles Successfully...

Page 41: NWF Staff: Intro to Social Media

Questions?

Photo by jn2race