SHORE UP! I

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PERSONAL BRIEF• We had the privilege to work with SHORE UP Inc., throughout this fall

semester. SHORE UP Inc., is a private non-profit Community Action Partnership, which is located in Salisbury, on Maryland’s Lower Eastern Shore. Since 1965, SHORE UP has been serving low-income and disadvantaged person on the Eastern Shore.

• SHORE UP is an acronym for “Self-Help on Rural Economics and Urban Problems.” Their agency’s mission and main focus is to help people reach economic self-sufficiency, as well as providing many services such as; employment, education, housing, health care/nutrition and disabilities.

OVERALL STRATEGY• Our overall strategy is to utilize social media to help our

organization communicate more effectively and efficiently.• We wanted to add to organization and their use of social media by

adding: Swiftness, Usability Security Organization to their business when pertaining to internal

communications. 

WHAT WE DID: IMPLEMENTATION

D R O P B O X & D I P I T Y

• Drop Box creates an environment of efficiency, and security for SHOREUP employee’s to come together and work effectively together through file sharing

.• Provides a creative central location for all

meetings, deadlines, and memorandums, to be posted, shared, and views by all SHOREUP staff. This scheduling site diminishes the need for paper calendars with pen marks, and notes scratched all over them, and create a clean, organized place for employees to view upcoming and past events.

S K Y P E & F A C E B O O K

• SHORE UP has sites in varying locations, many miles apart. Skype provides a quick and effective way for all members of SHORE UP to meet, without leaving the comfort of their offices.

• Our newly created Facebook business page provides a place for SHOREUP to interact with the community. It also is an extension of their personal website, with a section devoted to showcasing information on the business, with links to their official website. The “liking,” and “commenting,” features allow the community to interact with SHOREUP and share their experiences with the organization.

• When we first were assigned to work with SHORE UP, we were under the impression we were going to be implementing and maintaining social media networks for their organization.

• In the end we did not start any social media accounts for them, other than• A few posts on a Tumblr

page• Facebook Cover Page• Dipity Calendar for Head

Start Program• Create Drop Box account

• We actually has the opportunity to create and present a ‘how-to’ workshop for 30+ employees of SHORE UP.

We made powerpoint presentations for Dipity, Skype and Drop Box and hosted a workshop on how to use each platform.

THE CHALLENGE

OVERALL STRATEGY• Our overall strategy for our workshop was to

show SHORE UP employees which mediums we were choosing to implement, and why.

• We wanted to familiarize them with the necessary tools to use the proposed mediums

DURING OUR WORKSHOP

DURING THE WORKSHOP..

DURING OUR WORKSHOP..

OUR ACTUAL WORKSHOP

WORKSHOP CONTINUED

WORKSHOP CONTINUED…

MONITORING OUR FEEDBACK

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Average out of 5

Average out of 5

PERCENTAGE OUT OF 100

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Average out of 100% Satisfaction

Average out of 100% Satisfaction

RATING THE PRESENTATION OVERALL

• Question 6:• How do you rate our presentation overall?

• Scale:

4) Excellent

3) Good

2) Average

1) Poor

• Average was a 3.4 on overall satisfaction which gives us a solid 85%

OVERALL AVERAGE & RATINGAfter averaging all the percentages for each of the

6 questions, we discovered our overall score was an 88.2 % on our presentation, understanding, implementation, and preparedness.