Post on 14-Apr-2017
#SMX #14A @ruthburr
Taking Your Quality from Medium to High
“NOTHING WRONG, BUT NOTHING SPECIAL”
#SMX #14A @ruthburr
FAQs§ Boy§ October6th§ Firstbaby§ Yes,weareveryexcited
Hi SMX Advanced!
RuthBurrReedy
DirectorofStrategy,UpBuildLLC
http://upbuild.io
#SMX #14A @ruthburr
Keep in Mind
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Why SEOs Should Look at the QR Guidelines
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What, of These Signals, Are Machine-Readable?
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Why Are You Here?
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Your Money or Your Life (YMYL)
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The Quality Scale
Page17
Lowest Medium HighestLow High
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Fix Your Low-Quality Pages
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TypeofMediumPage
Discussion
Nothingwrong,butnothingspecial
Thispageachievesitspurpose,however,itdoesnotmeritaHighqualityrating,noristhereanythingtoindicatethataLowqualityratingisappropriate.
Mixed,buthassomeE-A-T
ThepageorwebsitehassomecharacteristicsofbothHighandLowqualitypages,butthelowqualitycharacteristicsaremildenoughthattheconvincinghighqualityaspectsmakeitdifficulttoratethepageLow.
Medium Quality Pages
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High Quality Pages
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High Level of E-A-T
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On-Site Improvements
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Better Content
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A Satisfying Amount of High Quality MC
Detailed,originalproduct
description
Manufacturerspecifications
FAQandreviews
Customerserviceinfoon-page
Supplementarycontent
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Satisfying Website Information
WhoamI?
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Ads
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Fix Your Shopping Cart
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Customer Service
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Supplementary Content and You
Source:Moz.com
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November March
“WhileapagecanmerittheHighratingwithnoreputation,theHighratingcannotbeusedforanywebsitethathasaconvincingnegativereputation.AverypositivereputationcanbeareasonforusingtheHighratingforanotherwiseMediumpage.”
Reputation
“WhileapagecanmerittheHighratingwithnoreputation,theHighratingcannotbeusedforanywebsitethathasaconvincingnegativereputation.”
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Reputation
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Reviews
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“Lookforinformationwrittenbyaperson,notstatisticsorothermachine-compiledinformation.Newsarticles,Wikipediaarticles,blogposts,magazinearticles,forumdiscussions,andratingsfromindependentorganizationscanallbesourcesofreputationinformation.Lookforindependent,crediblesourcesofinformation.”
References
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Experts
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Ratings
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Build Your Brand Already
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2.6.4HowtoSearchforReputationInformationUsingibm.comasanexample,tryoneormoreofthefollowingsearchesonGoogle:• [ibm–site:ibm.com]:AsearchforIBMwhichexcludespagesonibm.com.• [“ibm.com”–site:ibm.com]:Asearchfor“ibm.com”whichexcludespages
onibm.com.• [ibmreviews–site:ibm.com]AsearchforreviewsofIBMwhichexcludes
pagesonibm.com.• [“ibm.com”reviews–site:ibm.com]:Asearchforreviewsof“ibm.com”
whichexcludespagesonibm.com.
You Could Do This Right Now
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Optimism vs. Reality
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THANK YOU! SEE YOU AT THE NEXT #SMX