Post on 07-Apr-2015
NOTE ON IMPLEMENTING
STRATEGYKenneth R Andrews
Group 2
OBJECTIVE
Defining key implementation tasks
Reviewing the approaches possible for the managers
Key skills needed to implement the strategy
Assumption : Strategy already determined and not subjected to sudden change
CREATING FITS
Functional Fits Strategy & Functional policies Marketing, Operations, Finance, Engineering etc
Administrative Fits Strategy & organizational structure, processes &
systems Nine Major Systems & Processes
IMPLEMENTATION PLAN Implementation Situations
Stage I, Stage II, Stage III Implementation Modes
Political Manager
Entrepreneurial
Manager
Administrative
Manager
People and
Organization Shaker
High Low
High
Low
Degree of involvement and direction
Degree of attention to administrative constraints
REASONS FOR MISFITS
Dynamic Environment
Scarce Time & Energy
IMPLEMENTATION SKILLS
Strategic, Organizational & Interpersonal Mix
Administrative Involve Timing & Communication
Ability To Identify ‘To Be Affected Group’
Practicality
Leadership When alone & when collaborative
APPLICATION TO CASE STUDIES
Basic Framework to solve a strategic case
GM Strategy Functional & Systems-Processes Misfits Component Mix Alone or Collaborative Groups Most Affected Timing Realistic Implementation Mode Admin & Leadership Skills
Thank YOU