NOTE ON IMPLEMENTING

STRATEGYKenneth R Andrews

Group 2

OBJECTIVE

Defining key implementation tasks

Reviewing the approaches possible for the managers

Key skills needed to implement the strategy

Assumption : Strategy already determined and not subjected to sudden change

CREATING FITS

Functional Fits Strategy & Functional policies Marketing, Operations, Finance, Engineering etc

Administrative Fits Strategy & organizational structure, processes &

systems Nine Major Systems & Processes

IMPLEMENTATION PLAN Implementation Situations

Stage I, Stage II, Stage III Implementation Modes

Political Manager

Entrepreneurial

Manager

Administrative

Manager

People and

Organization Shaker

High Low

High

Low

Degree of involvement and direction

Degree of attention to administrative constraints

REASONS FOR MISFITS

Dynamic Environment

Scarce Time & Energy

IMPLEMENTATION SKILLS

Strategic, Organizational & Interpersonal Mix

Administrative Involve Timing & Communication

Ability To Identify ‘To Be Affected Group’

Practicality

Leadership When alone & when collaborative

APPLICATION TO CASE STUDIES

Basic Framework to solve a strategic case

GM Strategy Functional & Systems-Processes Misfits Component Mix Alone or Collaborative Groups Most Affected Timing Realistic Implementation Mode Admin & Leadership Skills

Thank YOU