Post on 07-May-2015
description
Why and How Nonprofits Can Engage Millennials for the Long HaulAugust 14, 2013
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Who are we?
2
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Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com
Kari Dunn SaratovskyFounder & PrincipalKDS Strategies@kdskdsstrategies.com
MillennialsHow They Connect & Take Action
@derrickfeldmann | @kds
It’s Not About You, Your Organization, Or Your Interests
It’s About Them Using Your Organization As A CONDUIT to Affect Their Cause, Their Issue, Their Value
1. Micro
Millennials participate at micro levels before moving to highly involved states of cause action.
Like
Comment
Post
Call
Text
MeetSupportive
Activism
Organizing
Activism
2. Peer Small Group
Millennials participate with peers/family/colleagues in small groups.
Paul Adams “Grouped”
3. Action = Transparent Solutions
Millennials act when organizations are transparent agents of tangible solutions.
4. UsabilityMillennials engage in online content because of enticing and stimulating usability.
USABILITY
CONNECT
79.5Read Email
Newsletters On Mobile Devices
65.5Receive Up To 5
Newsletters from Organizations
Millennials Are Actively Following Up to 5 Organizations In Social Media – Even Though They Receive More Messages From Peers
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Millennials Are Using Websites To Connect On Social Media
Cause Issue Vs. Organization
INVOLVE
Intr
insi
c B
enefits
55%...Meeting People
51%...Networking
61%...Professional Experience
46.5Online Training
Final Thoughts
Being Present Without Being Present
Affinity Does Not Mean Interest
Feedback is Faster Than Ever Before
Generations Are Becoming Unified
Culture - How We Operate Is Changing
Millennial micro action, inspired by others, for the tangible benefit ofan issue.
Derrick Feldmann Kari Saratovsky@derrickfeldmann @kds
TheMillennialImpact.com | CauseforChangebook.com
Questions?
34
#vmlearn
Kari Dunn SaratovskyFounder & PrincipalKDS Strategies@kdskdsstrategies.com
Derrick FeldmannCEOAchieve@derrickfeldmannachieveguidance.comthemillennialimpact.com
Next Month: Corporate-Nonprofit Partnerships from 3 Perspectiveshttp://learn.volunteermatch.org
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