Post on 22-Apr-2015
description
Your
Wish is
My App Social Media Campaign
To build association with the extensive line up of apps on Nokia Lumia (Windows Phone)
To provide a platform for greater innovation and inviting suggestions from the consumers
Developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace
Key Objectives
Target Audience
Tech enthusiasts (16-24 yrs), looking forward to get their
app idea developed and reach a wider spectrum of
audience
The Journey
Create an idea hub on Facebook
+Twitter contests
Organize Tweet ups across various cities (Twestivals)
Collect App ideas +Vote
Invite App ideas Showcase the ideas on
world’s first reality show reality show on
NDTV
Shortlisted ideas
Top 3 winning ideas to be developed into successful apps for the Windows Phone Marketplace. In addition to the grand
prize of Rs 10 lakhs (1 million),the runner up to get Rs 5 lakhs and Rs 2 lakhs each. Rest 7 winners to win 7 Nokia Lumia 920
handsets.
Judged by a panel of experts
‘Your Wish Is My App’ initiative started on social by developing an idea hub on Facebook, inviting the
consumers to submit their App ideas
Facebook hub to collect the App
ideas
To further increase the participation, consumers were invited to submit their App ideas through daily
Facebook updates
Post the submissions, the App ideas were open for public voting out of which one winner was chosen to
be a part of the ‘Your Wish Is My App’NDTV show
Leveraged Twitter as the primary platform to invite consumers and submit their App ideas
A series of contests were run on the Nokia India official Twitter property, creating maximum
visibility for the initiative and collecting commendable number of App ideas from the
consumers
The response from consumers was overwhelming !
Engaged with influential Twelebs to run contests on their online network to collect
app ideas and further amplify the buzz
#YourWishIsMyApp trended for 9 consecutive days on the India trend map !
To accrue votes, a series of twitter contests were run on our official property asking our
followers to vote good/bad against one relevant app idea
#YourWishIsMyApp again trended thrice on the India trend map !
Twestivals
3 Mega Twestivals were conducted in Bangalore,
Mumbai and Delhi
Consumers, bloggers and influencers were invited to come and present their App ideas to the panel of
judges
3 shortlisted ideas from each city were made to be a part of the ‘Your Wish Is My App’ NDTV show
YourWishisMyApp Twestival Bangalore Chapter
Attended by over 100 people, Your Wish is My App Twestival in Bangalore was
conducted as an interactive community meet up & an audition for
World’s 1st App Reality Show
Hosted by @teentakle1212 and @dhempe, 2 highly influential Bloggers from Bangalore
& Adding to the flavor of interactivity, we also had @funny_leone, a standup
comedian talking about apps and life engaging the audience
1000 app ideas collected from the Twestival
itself
Twitter Went Buzzing with #YourWishIsMyApp in Bangalore
YourWishisMyApp Twestival Mumbai Chapter
Attended by over 90 people, Your Wish is My App Twestival in Mumbai
was conducted as an interactive community meet up & an audition for
World’s 1st App Reality Show
Hosted by @VantasKiGoli and @Rutaagayire,
2 highly influential twelebs from Mumbai &
Adding to the flavor of fun interaction, we had @amoghranadive, a standup comedian to engage live with the audience
Over 800 app ideas collected from the
Twestival itself
Twitter Went Buzzing with #YourWishIsMyApp in Mumbai
YourWishisMyApp Twestival Delhi Chapter
Attended by over 70 people, Your Wish is My App Twestival in Mumbai
was conducted as an interactive community meet up & an audition for
World’s 1st App Reality Show
Hosted by @ClintonJeff and @LadyOldMonk,
2 highly popular influencers from the Tech world and Twitter respectively, from Delhi
& Adding to the flavor of fun interaction, we had @NeetiPalta, a standup
comedian to engage live with the audience
Over 160 app ideas collected from the
Twestival itself
Twitter Activity with #YourWishIsMyApp in Delhi
Blogger engagement
Roped in bloggers with a consolidated reach to publish blog updates, inviting consumers to
submit their App ideas
http://gadgetdiary.com/nokia-lumia-your-wish-is-my-app-contest.html
http://mobihalo.wordpress.com/2012/11/20/nokia-indias-your-wish-is-my-app-contest-is-amazing-2/
NDTV Show
After the collection of App ideas, the nine-episode reality TV show ‘Your Wish Is My App’ was launched on news
network NDTV
These shows gave the top 36 submissions the chance to fight it out for the cash prize in front of panel of judges
The winning apps were awarded for their originality, relevance, revenue potential and practicality
http://www.ndtv.com/video/player/nokia-your-wish-is-my-app/your-wish-is-my-app-the-final-countdown/271383
Rajiv Makhni , NDTV managing editor & tech guru
Vishal Gondal, managing director, Disney UTV Digital
Raj Chinai, venture capitalist & co-founder
Vikas Khanna, celebrity chef
Judges ‘Your Wish Is My
App’, NDTV
Results
0.15 M conversations were generated online 0.04 M App ideas were collected from this initiative
0.02 M mentions were with #YourWishIsMyApp #YourWishIsMyApp trended 9 times on the India
trends map
‘Your Wish Is My App’ initiative was a huge success, both online and offline !
Challenges
Inviting App ideas from the consumers leveraging the various social media platforms
Collecting votes from the consumers through twitter
Organising the 3 mega Twestivals keeping in mind the outcome that was required
Making sure #YourWishIsMyApp trends on the India trends everyday till the collection of App
ideas and voting is on
Thank-You