Post on 28-Jan-2015
description
Paul Adams Google
MEX 2008
Life is different.No computers.
Research is hard.
Life in emerging markets is very different from what we know and understand.
People.Everywhere.
Chaos.Organic structures.
Adaptations.Shortcuts.Workarounds.
Annotations.Everywhere.
One of the biggest opportunities is that most of these people have never used a computer.
USA 304 71
India 1133 5
China 1326 16
%
One of the biggest challenges is that is that doing research to understand people in these markets is hard.
Photo credit: www.flickr.com/photos/numstead/483006337/
The impact of scale.
Understanding culture.
Understanding culture.
Understanding culture.
Understanding diversity.
Understanding diversity.
Paul Adams Google
MEX 2008
padams@google.com