Nike were not official sponsors of the

2012 Olympics

The organising committee were stringent about any non-sponsors advertising anything remotely Olympic in the vicinity of the Olympic Exclusion Zone

If weren’t a sponsor you couldn’t even

use the word

London

That didn’tstop Nike

They came up with their own plan and a word that the Olympics didn’t own

They found more than a word...

they found greatness

find your greatness on Youtube

#findgreatness

And to make it even greater...they Tweeted...

#findgreatness

And they weren’t the only ones

According to Socialbakers’

CheerMeter there were more than

16,000 tweets associating Nike with

the word Olympic between 27 July and 2 August compared to 9,295 for Adidas

Nike attracted 166,718 new Facebook fans

during the Games versus

80,761 for Adidas

Official sponsors Adidas

Officially great Nike