Nike Find Greatness
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A short presentation of a great campaign from Nike for the 2012 Olympics in London
Transcript of Nike Find Greatness
Nike were not official sponsors of the
2012 Olympics
The organising committee were stringent about any non-sponsors advertising anything remotely Olympic in the vicinity of the Olympic Exclusion Zone
If weren’t a sponsor you couldn’t even
use the word
London
That didn’tstop Nike
They came up with their own plan and a word that the Olympics didn’t own
They found more than a word...
they found greatness
#findgreatness
And to make it even greater...they Tweeted...
#findgreatness
And they weren’t the only ones
According to Socialbakers’
CheerMeter there were more than
16,000 tweets associating Nike with
the word Olympic between 27 July and 2 August compared to 9,295 for Adidas
Nike attracted 166,718 new Facebook fans
during the Games versus
80,761 for Adidas
Official sponsors Adidas
Officially great Nike
