- 1. SEO 101addendum Eric Michalsen Fox Valley Computing
Professionals
2. Addendum Outline
3. Which Engine?
- As Google turns, so turns the World.
- This is not to say Yahoo, Ask, Bing are not important, they
just don't have the traffic.
4. Eyes
5. Terminology
- SERP : Search Engine Ranking Position
- Site position for specific keywords is
- calculated by algorithm measuring
- This algorithm is constatly in change.
6. Eyes
- Do NOT design your website for the algorithm.
- Always build your site for the human visitor keeping in mind
the indexing of the machine visitor.
7. Build For Humans
- Turns out, that's who is giving the
- Artificial Artificial Intelligence
8. Clicking Away
- And want to keep you from leaving
9. Clicking Away
- And want to keep you from leaving
10. Google Place Pages
- Providing everything you want to know about a place (a city or
a business) in one spot.
11. Google Place Pages
- There is concern from some that Google is trying to eliminate
the need for users to leave Google and even visit a small business'
web site.
12. Google Place Pages
- ...assault against the small business website
13. ...What to do?
- Search Engined Optimization is an ever changing methodology for
ensuring the RIGHT eyes for your site are being organically found
in the search engines.
14. SEO can get them to you site.
15. Thank you
- Eric Michalsen, owner the MichalsenGroup
- www.linkedin.com/in/michalsen