FVCP :: Twitter
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Business Applications
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Twitter – What is it?• 140 character messages – called “tweets”
– What is going on now?– Can include url’s – encapsulates in tiny url– Allows “live search”
• My Simple characterization: – Searchable public message system
• www.twitter.com– Free service– Searchable
• Three types of messages:– General message to all– @user – sent to all, but captures attention of @user– DM @user – sent to only user– RT @user – attributes post of original author
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Twitter – live search
Stuck at home, car is getting fixed, wish I had company and frig is empty
moe
followers
Twitter: 6.1 Million monthly users - worldwide
mae
Business or Organization
Personalities
Brands
1. Search• from person• to person • keyword strings• geography
manny mac
Save with Comcast Digital Voice - http://bit.ly/IMcPj
2. Develop follower lists
3. Hash tags• #subject, examples:
• #l’aquila• #moldova or #pman• #sxswI like my new dog
DMor @repliesor RT
Individuals
Establish & Maintain Relationships
Push Content:• Valuable info to followers• Websites• Your offer
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Tw
itte
r D
em
ogra
phic
s
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Twitter Homepage Interface
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Tweetdeck
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Search - Market Research
• Who is talking about your stuff?– Tweet Beep: http://tweetbeep.com/– Twilert: http://www.twilert.com/
• How many are talking about my stuff?– Statistics app: Twitter Venn
http://www.neoformix.com/Projects/TwitterVenn/view.php
• What are they saying?– Summarize & validate user needs & solutions– Psychographics
• What are a lot of people talking about?– Twitterscoop (http://www.twitscoop.com/)– Tweet Volume (http://www.tweetvolume.com/)
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TweetBeepKeyword Alert Domain Alert
Get alerts when someone tweets your website
Find people talking about:• your market niche• your competitors• your issues • events or trouble (hashtags)• your locale of interest
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Twitter Venn
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Downstream Marketing – Relationship & Promotion
• Follow Them– When they follow you – if you like– Follow people from search results– Follow the famous or notable– DM them & suggest they follow you– Twollow (http://www.twollow.com/)
• Push content to them. – Followers – strategy: establish relationship
• Suggested content of interest – articles, videos, blogs, website• Twitter Tool Bar - http://thetwittertoolbar.com/ - IE & Firefox
– @mae – strategy establish following
• Promote to them– TwitterHawk: http://www.twitterhawk.com/
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Twitter Toolbar
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Twitterhawk
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A Couple More Apps
• Tweetlater: http://www.tweetlater.com– Automation:
• Sends “thank you” and “welcome” messages upon follow• Follows your followers• Schedules tweets to be delivered at specified time in the
future
• Twittangle: http://www.twittangle.com:– Untangles mess of too many friends:
• Rate and tag followers and filter in timeline the tweets of importance
• Create custom groups of your followers to filter in timelines
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Frank Dobner
• Phone: +1 630 717 1001• e-mail: [email protected]• Web:
http://www.thestartupsource.com• Twitter: Frank_Dobner• Facebook: Frank Dobner• Linked In: Frank Dobner