Annual global perfume industry sales revenue $27.5 billion

Annual US perfume industry sales revenue $ 5.2 billion

No. of perfume brands in US department stores in 2002

756

Percent of celebrity perfume brands priced at over $75

1%

Percent of designer perfume brands priced at over $75

46 %

Percentage of american women who use perfume 87%

Percent of fragrance market held by Coty Inc 13%

Some Statistics

Nothing

Is more

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then a S “Diane Ackerman”

MELL

INTRODUCTION Product: ‘Perfume’

Name: effacer

Manufactures: Zarman Perfumery

effaCerbY ZarmanEau de Parfum

100ml

effaCerbY Zarman

Eau de Parfum

Effacer Women

Effacer Men

Ingredients

Alcohol Denat 10%

Aqua 32%

Fragrance 13%

Acrylates 12%

Alpha Isomethyl 3%

Citral 9%

Geraniol 14%

Hydroxycitronellal 2%

OBJECTIVES/GOALS

Zarman Perfumery is an artisan perfume house dedicated to the art of natural perfumery and continuously producing quality products.

To Become leading luxury brand in perfume market.

To provide customers with full satisfaction

CURRENT MARKET SITUATION

Increase in usage

Lack of luxury Perfumes

Innovation

Uniqueness

TARGET MARKETOur aim is to attract customers from

Elite & Top Middle Class

Celebrities

People between 25 to 60

Different products for male & female

Worldwide Availability

KEY FEATURES

The Design

Unique Aroma

Elegance

Distinctiveness

DISTRIBUTION PLAN Warehouse in USA, UK and China Selected Distributors Online Store Factory outlet

26%

18%7%29%

20%

Shares

FiremenichGivaudanIFFSymriseOther

MARKETING MIX

THE PRODUCT

Effacer 100ml (men)Effacer 150ml(Men)Navigator 100ml (women)Navigator 150ml(women)

MARKETING MIXPlace

• Zarman perfumery is associated with various

distributors to maximize the products’ availability.

The company is planning to develop its own

distribution system in near future.

THE PROMOTION• Zarman perfumery has a strong brand portfolio of

fine brands and is planning to invests heavily in

building awareness through above-the-line media. Media

Glossy magazines: Vogue

website www.zarmanpurfumery.com

MARKETING MIX

THE PRICEEffacer Perfumes Price range in GBP (may vary depending on distribution channel).product Volume Price ( US

$)

Effacer men 100 ml $50

Effacer men 150ml $70

Effacer women 100ml $54

Effacer women 150ml $72

S.W.O.T ANALYSIS Strengths

Brand Name

Availability

On- line stores

Green Policy

High pricing

New to Perfume industry

Lack of Warehouses

Not enough stock for large orders

Weaknesses

Strong campaign using celebrities.

Special Offers

Plenty of room for innovation

Opportunities

Growing competition

Short product lifecycle.

Economic situation

Threats

Positioning Our competitors Product class Product quality Gender Symbolization (Advertisement)

PRODUCT STRATEGY

Design

Quality

DISTRIBUTION STRATEGY

No. of Sold out Goods

Distribution According to demand

Contracts with sellers

DISTRIBUTION STRATEGY

E Campaigns

Media Campaigns

Advertisements

CONCLUSION We aim to prove to be a promising

company regarding quality and providing the best fragnances as recommended by our experts.

We aim to market this product on a large scale so that its sale could reach a peak level in the market.

We assure the best quality of this product so that its sale could contribute to the repute of our firm.

Effecar is a new & unique perfume designed by Zarman perfumery, which is a subsidiary of Zarman Co.

Zarman Co. is involved in many businesses , from real estate to hardware production and from electronics to cosmetics.

Zarman perfumery's’ aim is attract the customers by giving superior quality and luxury.

Summary