Post on 12-Jan-2015
description
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
Black Cal Alumni of Washington DC Anthony Rainey 10
Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 11
foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
Black Cal Alumni of Washington DC Anthony Rainey 12
How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 13
Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 14
What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 15
How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
Black Cal Alumni of Washington DC Anthony Rainey 16
What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 17
Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
Black Cal Alumni of Washington DC Anthony Rainey 18
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 19
Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20
THE NEWNETWORKING TOOLSIN YOUR TOOL BOXAnthony H. Rainey
Are You Maximizing Your Social MediaPresence?
Black Cal Alumni of Washington DC Anthony Rainey 2
Facebook• Facebook is a social networking service
launched in February 2004, owned andoperated by Facebook, Inc.
• As of September 2012, Facebook hasover one billion active users,[5] more thanhalf of whom use Facebook on a mobiledevice.
• Users must register before using the site,after which they may create a personalprofile, add other users as friends, andexchange messages, including automaticnotifications when they update theirprofile.
• Additionally, users may join common-interest user groups, organized byworkplace, school or college, or othercharacteristics, and categorize theirfriends into lists such as "People FromWork" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 3
• Twitter is an online socialnetworking service andmicroblogging service that enablesits users to send and read text-based messages of up to 140characters, known as "tweets".
• Twitter was created in March 2006by Jack Dorsey and by July, thesocial networking site waslaunched. The service rapidlygained worldwide popularity, withover 500 million registered users asof 2012, generating over 340 milliontweets daily and handling over 1.6billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 4
You Tube
• YouTube is a video-sharingwebsite, created by threeformer PayPal employees inFebruary 2005, on which userscan upload, view and sharevideos.
• The company is based in SanBruno, California, and usesAdobe Flash Video and HTML5technology to display a widevariety of user-generated videocontent, including movie clips,TV clips, and music videos, aswell as amateur content suchas video blogging, short originalvideos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 5
Linked In
• LinkedIn Corporation is asocial networking website forpeople in professionaloccupations.
• Founded in December 2002and launched on May 5,2003, it is mainly used forprofessional networking.
• As of January 2013, LinkedInreports more than 200 millionacquired users in more than200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 6
Instagram• Instagram is an online
photo-sharing and socialnetworking service thatenables its users to takepictures, apply digitalfilters to them, and sharethem on a variety of socialnetworking services, suchas media sites includingFacebook or Twitter.
• A distinctive feature is thatit confines photos to asquare shape, similar toKodak Instamatic andPolaroid images, incontrast to the 16:9aspect ratio typically usedby mobile devicecameras.
Black Cal Alumni of Washington DC Anthony Rainey 7
• Pinterest is a pinboard-style photo sharingwebsite that allows usersto create and managetheme-based imagecollections such asevents, interests,hobbies, and more.
• Users can browse otherpinboards for inspiration,'re-pin' images to theirown pinboards, or 'like'photos.
Black Cal Alumni of Washington DC Anthony Rainey 8
Yelp
• yelp.com operated by Yelp,Inc. is a local directoryservice with socialnetworking and userreviews.
• Yelp.com had more than100 million monthly uniquevisitors as of January 2013,up from 71 million on thesame time last year.
• Yelp's revenue comes fromlocal business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 9
Google Plus• Google+ (pronounced and sometimes
written as Google Plus, sometimesabbreviated as G+) is a multilingual socialnetworking and identity service owned andoperated by Google Inc.
• It was launched on June 28, 2011. As ofDecember 2012, it has a total of 500 millionregistered users of whom 235 million areactive on a monthly basis.
• Unlike other conventional social networkswhich are generally accessed through asingle website, Google has describedGoogle+ as a "social layer" consisting of notjust a single site, but rather an overarching"layer" which covers many of its onlineproperties.
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Spotify
• Spotify is acommercial musicstreaming serviceproviding DRM-protected [DigitalRights Management]content from a rangeof major andindependent recordlabels, including Sony,EMI, Warner MusicGroup and Universal.
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foursquare• Foursquare is a location-
based social networkingwebsite for mobile devices,such as smartphones.
• Users "check in" at venuesusing a mobile website, textmessaging or a device-specific application byselecting from a list of venuesthe application locatesnearby.
• Location is based on GPShardware in the mobiledevice or network locationprovided by the application.Each check-in awards theuser points and sometimes"badges".
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How Do You Organize This?
• OLD SCHOOL – I go to my web browser and use mysearch engine to “find” the information that I am lookingfor.• Takes a lot of time.
• Very tedious.
• Many don’t do it because it is time consuming.
• NEW SCHOOL – I let set up my news aggregator to go tonews and other web sites and pull information down forme. When I get a break, these RSS feeds are already onmy smartphone and I read them at my convenience.
• ARE YOU OLD SCHOOL OR NEW SCHOOL?
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Rich Site Summary (aka ReallySimple Syndication) RSS• RSS Rich Site Summary (originally RDF Site Summary,
often dubbed Really Simple Syndication) is a family ofweb feed formats used to publish frequently updatedworks—such as blog entries, news headlines, audio, andvideo—in a standardized format.
• An RSS document (which is called a "feed", "web feed",or "channel") includes full or summarized text, plusmetadata such as publishing dates and authorship.
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What Is a RSS Reader?
• A RSS Reader is a program to read RSS and Atom newsfeeds.
• A RSS Reader collects news in the background at userconfigurable intervals and warn with a little popup in thesystem tray that there is a new message arrived. You canclick the news headline to see a short description of thenews and click or open the original news web page in anRSS Reader browser or default browser window.
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How to Use RSS Reader
• Click on “subscribe” link, XML or RSS button onblog or web site to get the URL for the feed
• Subscribe to the feed with a RSS reader which displays itin readable format.
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What Is a News Aggregator?
• In computing, a news aggregator, also termed a feedaggregator, feed reader, news reader, RSS reader orsimply aggregator, is client software or a web applicationwhich aggregates syndicated web content such as newsheadlines, blogs, podcasts, and video blogs (vlogs) in onelocation for easy viewing.
• It is usually an “App” that allows you to “subscribe” tonews feeds from websites.
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Examples of News Aggregators -Prismatic• Prismatic (iPhone) - Prismatic is probably one of the
best designed iPhone reader apps out there. Its interfaceis easy and a nice touch is that any article you read will beaccompanied by the latest tweets relating to the pieceyou’re reading so you can see what people think.Alongside numerous suggestions based upon yourinterests, subscriptions and your location, Prismatic is abrilliantly handy app, but the only problem is that (so far),it’s only available for iPhone, although it is available forFacebook.
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Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
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Examples of News Aggregators –Flipboard and Google Currents• Flipboard (iPhone, Android, iPad) - Flipboard makes the
entire reading process as stylish as possible and integrates allyour social media accounts like Twitter, Facebook, LinkedInand Instagram. Its most recent update now features video,giving your content more variety.
• Google Currents - Google’s official reader is pretty versatileand strikes a balance between style and practicality. As well assyncing your Google account (as is standard with all ofGoogle’s products), the app recommends a vast range ofpublications for you to subscribe to and groups them usingsymbols. As the app doesn’t automatically subscribe you toyour Google Reader content, it means that its better if you wantto quickly check updates from certain publications.
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