NEW MEDIA

Traffic Light Advertising

What?

• There’ll be an electronic ad which changes to different ad at certain time placed below the traffic light.

Traffic Light + Electronic Ad screen

+

=Traffic Light Electronic Ad

Why?

• It’s something unique.• Shows the advertisers new place to advertise

their product.

Target Audience:

• Drivers, passengers and pedestrians. • Basically, everyone like the people who cross

the street or drivers with their passengers wait for the traffic light to turn green.

Where?

• On traffic lights mainly in the :Cities Metropolitan Area AirportsShopping Mall Area

What product can be advertised?• Clothing wear• Credit cards• Prepaid cards• Telco Company• Tourism• Cosmetics• Technology• Magazines• Perfume• Food & Beverages• Entertainment• Public transport• Cars

Strength

• Able to capture people’s attention.• People will definitely look at the electronic ad

placed on the traffic light.• It will give people the whole new feeling or

perception of the new media.• Able to remind the consumer about the latest

product and updates on the news.• It’ll persuade and triggers the intention of

people to buy products once they see the ads.

Weaknesses

• Some people will not be interested to look at the ad.

• The costs to place the electronic ad is expensive.

• Due to the distance, some people might not be able to catch the ad.

• It’s inconvenient for the workers to change the ad.

Will these new media get approved by the government?

Maybe Yes and No.

So, Why Yes?

• Cos it’s relatively a new media and if we have it here in Malaysia, our sales will boost up in terms of advertising.

• Helps in our economy.• We’ll get free publicity that M’sia is the first to

invent this new media.• More International advertisers would

advertise with us.

Why, No?

• Troublesome for them to change the ads frequently due to the busy roads.

• Very expensive.

Buildings Advertising

What?

• Ads will be painted on the walls of the buildings.

Ads are painted on the wall.

Why?

• Because painted ads are more original and definitely an eye candy for artsy people.

Target Audience

• To everyone including children, teenagers, adults and the elderly.

Where?

• Shopping Malls (outdoor)• On the walls of Condominiums and

apartments.• Colleges and schools.• Office buildings.

What product can be advertised?• Food & Beverages• Clothes• Perfumes• Cosmetics• Gadgets; Laptops• Tourism• Public transport services• Household items• Credit Card packages• Latest watches

Strengths

• Availability • People won’t miss the ad.• It’s effective and stands out better than

ordinary printed ads.• It’s slightly cheaper than computer printing

Weaknesses

• Time consuming to paint the ad and to remove the ad

• Weather affects the colour of the ads which causes it to fade.

• Some people might find it annoyed and distracting.

Will these new media get approved by the government?

Maybe Yes and No.

So, Why Yes?

• It’s cheap. Government won’t have to spend much money on installing the ad equipment.

Why, No?

• Troublesome for them to get rid of the painted ads to change to a new ad.

Painted Ad for cigarettes

Shopping mall wall are being painted with basketball ad for Reebok

Painted ad for F&B