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Transcript of new media
![Page 1: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/1.jpg)
NEW MEDIA
![Page 2: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/2.jpg)
Traffic Light Advertising
![Page 3: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/3.jpg)
What?
• There’ll be an electronic ad which changes to different ad at certain time placed below the traffic light.
![Page 4: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/4.jpg)
Traffic Light + Electronic Ad screen
+
![Page 5: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/5.jpg)
=Traffic Light Electronic Ad
![Page 6: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/6.jpg)
Why?
• It’s something unique.• Shows the advertisers new place to advertise
their product.
![Page 7: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/7.jpg)
Target Audience:
• Drivers, passengers and pedestrians. • Basically, everyone like the people who cross
the street or drivers with their passengers wait for the traffic light to turn green.
![Page 8: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/8.jpg)
Where?
• On traffic lights mainly in the :Cities Metropolitan Area AirportsShopping Mall Area
![Page 9: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/9.jpg)
What product can be advertised?• Clothing wear• Credit cards• Prepaid cards• Telco Company• Tourism• Cosmetics• Technology• Magazines• Perfume• Food & Beverages• Entertainment• Public transport• Cars
![Page 10: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/10.jpg)
Strength
• Able to capture people’s attention.• People will definitely look at the electronic ad
placed on the traffic light.• It will give people the whole new feeling or
perception of the new media.• Able to remind the consumer about the latest
product and updates on the news.• It’ll persuade and triggers the intention of
people to buy products once they see the ads.
![Page 11: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/11.jpg)
Weaknesses
• Some people will not be interested to look at the ad.
• The costs to place the electronic ad is expensive.
• Due to the distance, some people might not be able to catch the ad.
• It’s inconvenient for the workers to change the ad.
![Page 12: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/12.jpg)
Will these new media get approved by the government?
Maybe Yes and No.
![Page 13: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/13.jpg)
So, Why Yes?
• Cos it’s relatively a new media and if we have it here in Malaysia, our sales will boost up in terms of advertising.
• Helps in our economy.• We’ll get free publicity that M’sia is the first to
invent this new media.• More International advertisers would
advertise with us.
![Page 14: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/14.jpg)
Why, No?
• Troublesome for them to change the ads frequently due to the busy roads.
• Very expensive.
![Page 15: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/15.jpg)
![Page 16: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/16.jpg)
![Page 17: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/17.jpg)
Buildings Advertising
![Page 18: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/18.jpg)
What?
• Ads will be painted on the walls of the buildings.
![Page 19: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/19.jpg)
Ads are painted on the wall.
![Page 20: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/20.jpg)
Why?
• Because painted ads are more original and definitely an eye candy for artsy people.
![Page 21: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/21.jpg)
Target Audience
• To everyone including children, teenagers, adults and the elderly.
![Page 22: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/22.jpg)
Where?
• Shopping Malls (outdoor)• On the walls of Condominiums and
apartments.• Colleges and schools.• Office buildings.
![Page 23: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/23.jpg)
What product can be advertised?• Food & Beverages• Clothes• Perfumes• Cosmetics• Gadgets; Laptops• Tourism• Public transport services• Household items• Credit Card packages• Latest watches
![Page 24: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/24.jpg)
Strengths
• Availability • People won’t miss the ad.• It’s effective and stands out better than
ordinary printed ads.• It’s slightly cheaper than computer printing
![Page 25: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/25.jpg)
Weaknesses
• Time consuming to paint the ad and to remove the ad
• Weather affects the colour of the ads which causes it to fade.
• Some people might find it annoyed and distracting.
![Page 26: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/26.jpg)
Will these new media get approved by the government?
Maybe Yes and No.
![Page 27: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/27.jpg)
So, Why Yes?
• It’s cheap. Government won’t have to spend much money on installing the ad equipment.
![Page 28: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/28.jpg)
Why, No?
• Troublesome for them to get rid of the painted ads to change to a new ad.
![Page 29: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/29.jpg)
Painted Ad for cigarettes
![Page 30: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/30.jpg)
Shopping mall wall are being painted with basketball ad for Reebok
![Page 31: new media](https://reader033.fdocuments.in/reader033/viewer/2022051317/568bd6111a28ab20349ab905/html5/thumbnails/31.jpg)
Painted ad for F&B