Old marketing was all about hitting 1,000 people to reach 10. New Marketing is about hitting 10 people to reach 1,000.
Transcript of New Marketing
1. Marketing Overview
2. Traditional Marketing: The Funnel
1,000
Online Ads
TV Ads
Local Paper Ads
Magazine Ads
Billboards
Coupons
Mass Direct Mail
Goal: Maintain brand awareness.
Caution: Only do this if you already have strong brand
relationships (or a lot of money to burn).
10
3. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic.
4. New Marketing: The Megaphone
Direct Mail
E-mail newsletter
E-mail promotions
Mail newsletter
Mail promotions
5. Branding
News
Promote Other Megaphone Activities
6. New Marketing: The Megaphone
Social Media
Facebook Posts: special offers, updates, etc.
YouTube: cool how-to videos
Twitter: special offers, updates, etc.
Targeted social media group participation
7. Frequent Posts
Lots of Photos
Interesting Videos
8. Custom Background
Promote Other Megaphone Activities
Frequent Posts
9. New Marketing: The Megaphone
Reward Programs
Special Discounts
Unique (secret) Offers
Bring-a-friend Offers
10.
11. New Marketing: The Megaphone
Phone Calls (sometimes personal e-mail is OK)
Special Offers
Reminders
12. New Marketing: The Megaphone
Special Events
Anniversary Parties
Speakers/Information
13.
14. New Marketing: The Megaphone
Search Engine Optimization (SEO)
Easy to find
Get the right key words
15.
16. New Marketing: The Megaphone
Public Relations
Blogs
Local Newspapers
Magazines
National News
TV
17.
18. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic.