New Marketing
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Old marketing was all about hitting 1,000 people to reach 10. New Marketing is about hitting 10 people to reach 1,000.
Transcript of New Marketing
- 1. Marketing Overview
- 2. Traditional Marketing: The Funnel
1,000
Online Ads
TV Ads
Local Paper Ads
Magazine Ads
Billboards
Coupons
Mass Direct Mail
Goal: Maintain brand awareness.
Caution: Only do this if you already have strong brand relationships (or a lot of money to burn).
10 - 3. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic. - 4. New Marketing: The Megaphone
Direct Mail
E-mail newsletter
E-mail promotions
Mail newsletter
Mail promotions - 5. Branding
News
Promote Other Megaphone Activities - 6. New Marketing: The Megaphone
Social Media
Facebook Posts: special offers, updates, etc.
YouTube: cool how-to videos
Twitter: special offers, updates, etc.
Targeted social media group participation - 7. Frequent Posts
Lots of Photos
Interesting Videos - 8. Custom Background
Promote Other Megaphone Activities
Frequent Posts - 9. New Marketing: The Megaphone
Reward Programs
Special Discounts
Unique (secret) Offers
Bring-a-friend Offers - 10.
- 11. New Marketing: The Megaphone
Phone Calls (sometimes personal e-mail is OK)
Special Offers
Reminders - 12. New Marketing: The Megaphone
Special Events
Anniversary Parties
Speakers/Information - 13.
- 14. New Marketing: The Megaphone
Search Engine Optimization (SEO)
Easy to find
Get the right key words - 15.
- 16. New Marketing: The Megaphone
Public Relations
Blogs
Local Newspapers
Magazines
National News
TV - 17.
- 18. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic.