New Interactive Models for Digital SignageFlorian Resatsch & Daniel Michelis2007-03-23, London, UK

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AGENDA

• Theory• Interactive Media Facade• Conclusion

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Theory

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Experience Through Interface

New ways of interaction are needed to create context-sensitive, participatoryinterfaces that create value

Foreground

Background

Virtual Physical

Graphical UserInterface

(GUI)

HapticInterface

InhabitableInterface

(smart space)

Ambientinterface

(Source: McCullough, M, 2004)

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Conceptional Design

• Remediation Theory (Bolter & Grusin)

• Approach• Approved interactions in public space• Transfer to digital media

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Interactive Media Facade

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SAP Media Façade Berlin Mitte

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DLP

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DLP

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DLP

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Research focus

• The investigation aims to examine intrinsically motivating elements in human-computer interaction.

• A taxonomy of motivating factors shall serve as a design orientation for intrinsically motivating interactions.

• Factors that can trigger intrinsic motivations include: challenge, curiosity, control, fantasy and choice, competition, cooperation and acknowledgment.

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Example Scenario 1

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Example Scenario 2

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Take Aways

• Static content is nice, but interaction is better to stimulate motivation• Remediation works• Link to advertising needs to be researched• Business vs. Interaction

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Need more information?

Online documentationwww.magicalmirrors.de

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Every great advance in science has issued from a new audacity of imagination. John Dewey

ContactFlorian Resatschresatsch@ieb.net

Daniel Michelis michelis@ieb.net