New frontiers in internal communications

What is internal communication these days?

Where is the industry at?

38%

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

budgets increased

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

70%

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

strategy is aligned

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

only 18%

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

demonstrate ROI

Global survey of 1100 professional communicators

undertaken by Melcrum 2006

blogging

How do we communicate?

interact differently

peer-to-peer trust

institutional trust

user not author

participation

not channels

Areas we will focus on

no. 1

trends

buzz words

tools

what does the future hold?

Leadership communicationis no. 1

formal media

Towers Perrin 2006 Global Workforce Study

7% impact

Towers Perrin 2006 Global Workforce Study

chats with leaders

Towers Perrin 2006 Global Workforce Study

over the coffee pot

Towers Perrin 2006 Global Workforce Study

61% impact

Towers Perrin 2006 Global Workforce Study

‘Actions of senior leadership’

Melcrum engagement report 2008, 67 countries

no. 1 driver

Melcrum engagement report 2008, 67 countries

employee engagement

Melcrum engagement report 2008, 67 countries

Face to facecommunication counts

third time in a row

New Frontiers in Employee Communications 2006, Edelman

in-person

New Frontiers in Employee Communications 2006, Edelman

most effective

New Frontiers in Employee Communications 2006, Edelman

A focus on leaders

accountability

communication competencies

internal communicators

support

line managers

face to face

antidote to technology

Trends and buzz words

feedback feedback feedback

beyond the workplace

“If we really want to see an engaged workforce, I think we have to start with the real needs of that work force and work back from that to create the (communications) strategy. We have to put employees under the same microscope as we put our customers under…”Roger D’Aprix

less words

picture

business strategy

visual communication

visual cues

“Less than 30% of the population strongly uses visual/spatial thinking, another 45% uses both visual/spatial thinking and thinking in the form of words, and only 25% thinks exclusively in words.”Dr. Linda Kreger Silverman, Director, Institute for the Study of Advanced Development.

Trends and buzz words

web 2.0

“(Web 2.0 is) an idea that the reciprocity between the user and the provider is what's emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download.”Stephen Fry

“...the read/write web...”Sir Tim Berners-Lee

online

accessible to anyone

community of peers

‘social media’

employee profiles

video rich

discussion forum

feedback

iChannel

16,000 employees

in-company social media

‘Ask a leader’

forums

CEO webcast

employee film festival

pushed out

virtual screensavers

pulled back in

Blogging

journal style

reverse chronological order

personality

comments and interaction

proximity and participation

30% Fortune 500

Podcasting

radio show

subscribers

listen on the go

Wikis

“Among organisations that use multiple media channels, wikis are viewed as the most effective.”New Frontiers in Employee Communications 2006, Edelman

wikipedia

intellipedia

living business resource

powered by employees

open knowledge

read/write web

own

responsibility

maintain themselves

agile processes

breaking events

pool resources

efficiently

organisational memory

learned experiences

What does it mean?

audience expectations

create, receive & share

range of options

match audience/message

with medium

consider strategies

maintain competitive advantage

What does tomorrow hold?

credit crunch

burning platform for change

survival

What does the future hold?

personal brand managers

accessible tools

holding the space

Content reigns

relevant

high quality

creative

accessible

immediate

New frontiers?

identify business needs

improve performance or culture

reach the audience

more options

more interactivity

higher expectations