Neverblue Webinar Wednesday Part 8

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Neverblue Webinar Wednesday Kelvin Leung

Transcript of Neverblue Webinar Wednesday Part 8

Asia Webinar WednesdayAsia Webinar WednesdayKelvin Leung – Senior Affiliate Manager (Asia Pacific)

September 4, 2013

Today’s Webinar presented by…Kelvin LeungSenior Affiliate Manager – Asia Pacific

-Over 7 years of internet marketing experience-Strong in SEO, PPC and SocialNet -Speaker of several Neverblue Interact Events at Hong Kong, New Delhi, Singapore, Shenzhen, Shanghai, Beijing and Bangkok-Frequent speaker of Neverblue monthly webinars

Webinar Case Studies Outline

17508 - Health Insurance - Pay Per Call - US

9287 - Weather Blink Toolbar - US (XNxdm033)

14171 - Free Score 360 *NEW TRACKING*

17508 - Health Insurance - Pay Per Call - US

No capNo approval is required (you need a RR account)Best to run using PPC (Adwords, BingAds)One of the best pay per call offersEasy to get pay bump when traffic quality and volume are goodOnly runs from Monday to Friday 9am-9pm, and Saturday 9am-5pm EST

17508 - Health Insurance - Pay Per Call - US

An Enquiry call for more Health Insurance InfoCan at least afford $200 USD/monthRecommended angles include

1) Individual, Groups2) Just married couple (who needs better health

protection to the family)3) Location (New York Insurance, Boston Insurance

etc)

17508 - Health Insurance - Pay Per Call - US

“Just Married Couples” Angle

Keywords to bid:• “New couples check up”• “Couples Body Check”

Ad copy: “More health protection to your new family? Looking for more information about health insurance to your new family members? Call us now!”

9287 - Weather Blink Toolbar - US (XNxdm033)

No capNo approval is requiredBest to run using PPC (Adwords, BingAds)Very reliable advertiserEasy to get pay bump when traffic quality and volume are good

Offer promotion guide: Weather Blink

New Affiliates: “Local Weather” “New York Weather” “Boston Weather” Weather forecast

Problem: Too competitive, High CPC

Result? “Not making money”

“Offer does not work”

Offer promotion guide: Weather Blink

Experienced affiliates would ask:

Who needs the map?

• Outdoor Sport Players• Campers• Road Trip Backpackers

Offer promotion guide: Weather Blink

Target: Outdoor Sport Players

Keywords:• New York Football venue• New York Outdoor Tennis venue• Boston Outdoor Tennis venue• Boston Outdoor Baseball Park

Ad Copy“Looking for Tennis Venue?Make Sure you have the most updated weather report before you head to the venue. Download this free toolbar today!”

Offer promotion guide: Weather Blink

Target: Road Trip Backpackers

Keywords:• “Grand Canyon Las Vegas”• “Big Sur California”

Ad Copy“Heading to Grand Canyon?Make Sure you have the most updated weather report before you head to Vegas. Download this free toolbar today!”

14171 - Free Score 360 *NEW TRACKING*

No capBest to run using PPV (leadimpact, trafficvance)Very reliable advertiserEasy to get pay bump when traffic quality and volume are good

14171 - Free Score 360 *NEW TRACKING*

Direct LinkingCheap TrafficKeyword SelectionNiche Selection

Neverblue Click Flow Contest

http://neverblueperformance.com/contests/clickflow/

Next Out of Bounds – Rio De Janeiro!

Affiliate competition recognising the best affiliates in Neverblue and GlobalWide Media.

Top affiliates in various categories get to interact, learn and network.

Current competition period: July 1 to Dec 31, 2013

Categories:Top revenue (10 winners)Top incremental revenue (based on highest increase) (4 winners)Top incremental increase running mobile offersTop incremental increase running Mindspark offersTop incremental increase running dating offersTop incremental increase running offers via emailOne winning spot will be chosen at random

Visit http://NeverblueEscape.com to get contest details and participate

Thank YouKELVIN LEUNGSenior Affiliate Manager – Asia Pacific Email: kelvin.leung@neverblue.comPhone: +852 3972-6123 ext 207Skype/Twitter: neverbluekelvin

Next Webinar – Sept 11, 2013