NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months

Post on 14-Jan-2015

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7 minutes presentation by Christelle Deliens for Cleverwood's participation at the Devcom conference.More: http://bit.ly/devcom

Transcript of NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months

CAS REEL

NESCAFE DOLCE GUSTO: Discover how a brand new

product got 4.000 ambassadors in two months 

Social Media presence to get the first ambassadors

New product in Belgium

Website delayed

Very large traditional media campaign

Seasonal Market

Facebook Presence

Drive trafic to website

Develop Brand Ambassadors

Rise awareness

ON + OFFLINE

Sales Conversions

Engage conversation with fans

Campagne AdsContest

They become brand Ambassadors…

Active Community Management

… and start prescribing your products to others

Results

4.000+ fans in less than 2 months

300+ unique page views/day

Good visibility for a little media budget

Reached the target

Drive trafic to website sales conversions

Thousands of interactions

If you want to get in touch…

www.cleverwood.be

sales@cleverwood.be

Call Olivier Beaujean at +32 (0) 475 75 85 90

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