NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months
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7 minutes presentation by Christelle Deliens for Cleverwood's participation at the Devcom conference.More: http://bit.ly/devcom
Transcript of NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months
CAS REEL
N°
NESCAFE DOLCE GUSTO: Discover how a brand new
product got 4.000 ambassadors in two months
Social Media presence to get the first ambassadors
New product in Belgium
Website delayed
Very large traditional media campaign
Seasonal Market
Facebook Presence
Drive trafic to website
Develop Brand Ambassadors
Rise awareness
ON + OFFLINE
Sales Conversions
Engage conversation with fans
Campagne AdsContest
They become brand Ambassadors…
Active Community Management
… and start prescribing your products to others
Results
4.000+ fans in less than 2 months
300+ unique page views/day
Good visibility for a little media budget
Reached the target
Drive trafic to website sales conversions
Thousands of interactions
If you want to get in touch…
www.cleverwood.be
Call Olivier Beaujean at +32 (0) 475 75 85 90
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Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
