div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: NBEF!up!TUJDL TVDDFTt!Npefm! · nbef!up!tujdl tvddftt!npefm! xxxnbef!up!tujdldpn principle 1 simple principle 2 unexpected principle 3 concrete principle 4 credible principle 5 src=https:reader034fdocumentsinreader034viewer20220520016013ff8f9c77e83aa26ca29ehtml5thumbnails1jpg width=142 height=106 layout=responsive amp-img divpPRINCIPLE 1p pSIMPLEp pPRINCIPLE 2p pUNEXPECTEDp pPRINCIPLE 3p pCONCRETEp pPRINCIPLE 4p pCREDIBLEp pPRINCIPLE 5p pEMOTIONALp pPRINCIPLE 6p pSTORIESp p© 2008 by Chip and Dan Heath All rights reserved Do not replicate without written permissionpdiv