NBEF!up!TUJDL TVDDFTt!Npefm! · nbef!up!tujdl tvddftt!npefm! xxx/nbef!up!tujdl/dpn principle 1...
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PRINCIPLE 1 SIMPLE PRINCIPLE 2 UNEXPECTED PRINCIPLE 3 CONCRETE PRINCIPLE 4 CREDIBLE PRINCIPLE 5 EMOTIONAL PRINCIPLE 6 STORIES © 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.
Transcript of NBEF!up!TUJDL TVDDFTt!Npefm! · nbef!up!tujdl tvddftt!npefm! xxx/nbef!up!tujdl/dpn principle 1...
PRINCIPLE 1
SIMPLE
PRINCIPLE 2
UNEXPECTED
PRINCIPLE 3
CONCRETE
PRINCIPLE 4
CREDIBLE
PRINCIPLE 5
EMOTIONAL
PRINCIPLE 6
STORIES
© 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.