As a

What is LinkedIn?

Overview

LinkedIn Profile Tips

Five ways LinkedIn can help with your career exploration and job search:

– Research industries and career paths

– Finding relevant jobs

– Connecting with the right people

– Helping people find you

– Keeping visible and “on the mind”

LinkedIn Profile – 5 Quick Tips

Clear and professional-looking headshot Keyword-rich headline Strong summary Keep your profile public – privacy settings Customize your profile URL

Other important sections:

Education, Experience, Skills & Expertise, Recommendations & Endorsements, Location & Industry, Groups

1. Finding the Jobs: Jobs Section

Use advanced search criteria such as keywords, location, industry, experience, etc.

View the “jobs you may be interested in” section

Saved jobs & Saved searches

*Benefit: shows you who in your network works at that company!

1. Finding the Jobs: Jobs Section

Student & Recent Graduates Portal: http://www.linkedin.com/studentjobs

Internship and Full Time

*Benefit: shows you who

in your network works at

that company!

* Follow Companies

View Jobs: save job, share job, follow company, who you are linked to, similar jobs, and “those that viewed this job also viewed…”

1. Finding the Jobs: Groups Section Job tab in groups

Industry groups

- Advertising Professional

Alumni groups

- Columbia Alumni Association

Network, Columbia Athletics

Company groups - Google Alumni

Location groups

- Sports Business Professionals - NYC

Job groups - Indeed.com

1. Finding the Jobs: Groups Section

Join Groups – Great way to expand your network

Sample Columbia Specific Alumni groups

- Columbia Alumni Association Network

- IvyLife | Columbia

- Columbia College Young Alumni

- Columbia Engineering Alumni Association

- Columbia Career Connections (supported by CCE)

Sample Columbia Sports Team Groups:

- Columbia Athletics

- Columbia Football Alumni

- Columbia University Rowing

- Columbia University Track and Field Alumni

1. Finding the Jobs: Company Section

Search for target companies

Find jobs posted on company page

Follow target companies

Receive email updates re: new jobs posted

Identify insider connections

2. Finding the People: Group Members

Group Member Search – find other members by typing in keywords:

– Company

– Industry

– Name

– Location

See Advanced Search for more criteria

Conduct a

member search

Reach out to 1st

degree connections

Advanced

Search

2. Finding the People: Alumni Portal Great way to identify Columbia Alumni:

www.linkedin.com/alumni

Reaching Out to Others

First connections you will most likely know

For those that are not yet connected to you, can reach out to them in a few ways through:

– Group membership

– Introduction tool

– Upgrade your account to send InMail

Do not recommend sending a request to connect if you do not know the person

Introductions

“Get introduced”

button

How you are

connected to

individual

Reach out to target individual

from informational interview

angle. Highlight how you are

connected and what you would

like to discuss.

Send a brief note to your

connection asking politely

to be introduced to target

individual.

Etiquette – Request to connect

What Not to do: What to do:

3. Keeping Visible/In Mind: Groups

Group discussions – Post questions

– Post responses to others’ questions

– Get to know others

– Reach out to people who respond to your posts

– Show your knowledge

and build credibility

(i.e., self-branding)

Etiquette – Group Discussion

What Not to do: - Ask for a job - Share too much or irrelevant information

What to do: - Share interesting articles - Ask thought-provoking questions

3. Keeping Visible/In Mind: Skills & Expertise Endorsement

Skills & Expertise Endorsement

3. Keeping Visible/In Mind: Skills & Expertise Endorsement

Great way to identify professionals and hidden opportunities!

3. Keeping Visible/In Mind: Status Update

Status and Profile Updates

– Profile changes

– Tweets

– “Like” an update

– Group postings

– Answer postings

– Recommendations

– Following company

– Status updates: send article to connections, ask question

3. Keeping Visible/In Mind: Status Update What can I share?

LinkedIn Today

Industry related articles

Thought-provoking questions

Etiquette – Recommendations

Request recommendations from people who really know you and your work

– Former bosses, professors, staff members

– It is about quality over quantity!

Customize each request with a polite, gracious and personalized note

Provide a few words outlining the accomplishments or qualities this person might mention about you

Thank the person for writing the recommendation

Wrap-Up: Job Search and Beyond

LinkedIn is a powerful tool that can help with your job search!

– View job postings of interest

– Find the “right” people to help you

– Allow recruiters and hiring managers to find you

– Keep yourself in the forefront of others’ minds and build a credible reputation in your field

Wrap-Up: How to Network on LinkedIn

Good LinkedIn Profile = 40x more opportunities

Add your LinkedIn URL to your resume, email signature & your website.

You’re more experienced than you think! (However, don’t oversell your experience)

Get Personal

Join the “In” Crowd

Update your status #early and #often

Do your homework

Step away from the computer!

More Help – CCE Resources

Webinars:

– How to Write a Killer LinkedIn Profile

– Get Ahead: Using Social Media in Your Job Search

– LinkedIn 101: Getting to Know the Basics

– LinkedIn and the Job Search: Find the Link to Your Next Job

– Beyond the Basics: Taking LinkedIn to the Next Level http://www.careereducation.columbia.edu/resources/multimedia

Other LinkedIn Resources:

– LinkedIn Profile Development Checklist

– Find a Job – Using Social Media: LinkedIn

– One-on-One Appointment with a Career Counselor

Questions!

Any remaining questions?

East Campus, Lower Level

(212) 854-5609

careereducation@columbia.edu

www.careereducation.columbia.edu

Monday – Friday, 9am-5pm

Wednesdays (during the semester),

9am-8pm

Quick Questions, 1pm-4pm