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Presented By – Suraj Bhan Section – Theta Roll number - 438

Narendera Modi – A Brand

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Unique design

Sign

Words

Person

Suraj Bhan Roll NO:- 438

What is a brand ?

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Anti muslim image

Regional brand become national

Connect with youth

Connect with urban middle class

Suraj Bhan Roll NO: - 438

Difficulties for modi to become brand ?

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No strong candidate for prime minister

Corruption and scams

Internal conflicts

Manmohan singh uncommunicative leader

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Congress help modi to become brand

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Tata motors shifted Gujarat

Gujarat model

Vision for India

Connect with youth

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Brand modi created

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Ratan Tata

Mukesh Ambani

Anil Ambani

Suraj Bhan Roll no: - 438

Praised by big corporate leaders

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Talk less about negatives strategy Example :-

Coca Cola

Pepsico

Suraj Bhan Roll no:- 438

Talk less about negatives

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Social media :- Facebook

Twitter

You tube

Google plus

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Various tools used by Modi

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Print media :- Newspaper

Magazine

Pamphlet

Posters

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How to prepare and implement a marketing and

branding campaign

Actively manage the brand with discipline and

consistency

Be positive always

Visionary

Suraj Bhan Roll NO: - 438

What we can learn from PM

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www.businesstoday.in https://en.wikipedia.org/wiki/Narendra_Modi

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Bibliography

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Thank you

Suraj Bhan Roll NO: - 438