Post on 09-May-2015
description
Scott Dodge
SEO Specialist @threedeep
@scott_dodge
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@scott_dodge
NAP CONSISTENCY
Not this, but… 3
ALL DAY EVERY DAY
HOMIE
@scott_dodge
NAP CONSISTENCY
This.
Name, Address, and Phone Number
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Name
Address
Phone
@scott_dodge
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@scott_dodge
NAP CONSISTENCY
Here’s what Google sees when their trusted
data sources have conflicting information. 6
Three Deep Marketing
180 East Fifth, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep marketing,
Inc
180 Fifth St E, Suite 910
Saint Paul, MN, 55101
651-789-7702
3 Deep Marketing
2211 E Old Address St
North Saint Paul, MN 55132
651-992-8855
Three Deep Marketing Inc
180 5th Street East #910
St Paul, MN 55111
612-888-9999
Four Deep Marketing LLC
Dave’s House, Basement
Blaine, MN 60463
Dave’s Home #
??????????wtf??????????
@scott_dodge
NAP CONSISTENCY
…..Aaaaaand here’s what Google sees when
these trusted sources have consistent
information.
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Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
Three Deep Marketing
180 E Fifth St, Ste 910
St Paul, MN 55101
651-789-7701
BINGO
@scott_dodge
FINDING NAP INCONSISTENCIES
Because NAP consistency is so
important, how do you begin the
investigation?
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@scott_dodge
HIT THE BIG THREE
Step 1 of any NAP cleanup project is to resolve
any issues present in the big three data
partners.
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@scott_dodge
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@scott_dodge
MY PROCESS
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@scott_dodge
#1 - FACTUAL
Factual offers a huge database of business
information – use it to quickly find incorrect
business listings. Don’t forget about simple
Google searches, either.
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http://factual.com/data/t/places
BINGO
@scott_dodge
#1 - FACTUAL
As you can see, we’ve found an old NAP that
must be still out there.
Our mission? SEARCH AND DESTROY.
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Incorrect NAP Correct NAP
@scott_dodge
#2 - WHITESPARK
Plug the incorrect numbers in to Whitespark’s
Local Citation Finder for a quick, easy way to
discover incorrect citations. Export to CSV for
further analysis.
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http://lcf.whitespark.ca
@scott_dodge
NOW, REVERSE ENGINEER
Use this as a bible on the who’s who of local
search – work your way up the data stream to
fix multiple citations in a single bound.
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WHAT IF THE PHONE NUMBER DIDN’T CHANGE?
118 E 26th St, Ste 203
Minneapolis, MN
55404
S P Y D E R T R A P O N L I N E M A R K E T I N G
1625 Hennepin Ave
Minneapolis, MN 55403
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@scott_dodge
#4 – THE SCREAMING FROG METHOD
Run a new project in Whitespark’s LCF for your
phone number, and do a CSV export of the
results. Then, paste URLs into a .txt file
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1
2 URL LIST
@scott_dodge
#4 – THE SCREAMING FROG METHOD
Change SF to List mode and select txt file of
citations. Find a unique identifier (street
address #), and create and include filter for
both the old address and the new.
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3
4 CUSTOM
FILTERS
LIST MODE SELECT
TXT
@scott_dodge
#4 – THE SCREAMING FROG METHOD - OUTCOME
Now you have an actionable list of citations
that need to be cleaned up, and which ones
are good to go.
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@scott_dodge
NOW, GET TO CLEANING
1) Factual (free)
2) Whitespark LCF
3) Screaming Frog
Pro
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- Scott Dodge
@scott_dodge
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@scott_dodge
LIMITED ONE-TIME-ONLY SPECIAL OFFER
Use code “mnsearch” for 20% off LCF subscriptions!
https://www.whitespark.ca/local-citation-finder/
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@Whitespark
@EdmontonSEO