Napping on Your NAP? Local SEO Tools to Fix That Crap

Scott Dodge

SEO Specialist @threedeep

@scott_dodge

@scott_dodge

NAP CONSISTENCY

Not this, but… 3

ALL DAY EVERY DAY

HOMIE

@scott_dodge

NAP CONSISTENCY

This.

Name, Address, and Phone Number

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Name

Address

Phone

@scott_dodge

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@scott_dodge

NAP CONSISTENCY

Here’s what Google sees when their trusted

data sources have conflicting information. 6

Three Deep Marketing

180 East Fifth, Ste 910

St Paul, MN 55101

651-789-7701

Three Deep marketing,

Inc

180 Fifth St E, Suite 910

Saint Paul, MN, 55101

651-789-7702

3 Deep Marketing

2211 E Old Address St

North Saint Paul, MN 55132

651-992-8855

Three Deep Marketing Inc

180 5th Street East #910

St Paul, MN 55111

612-888-9999

Four Deep Marketing LLC

Dave’s House, Basement

Blaine, MN 60463

Dave’s Home #

??????????wtf??????????

@scott_dodge

NAP CONSISTENCY

…..Aaaaaand here’s what Google sees when

these trusted sources have consistent

information.

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180 E Fifth St, Ste 910

St Paul, MN 55101

651-789-7701



St Paul, MN 55101

651-789-7701



St Paul, MN 55101

651-789-7701



St Paul, MN 55101

651-789-7701



St Paul, MN 55101

651-789-7701



St Paul, MN 55101

651-789-7701

BINGO

@scott_dodge

FINDING NAP INCONSISTENCIES

Because NAP consistency is so

important, how do you begin the

investigation?

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@scott_dodge

HIT THE BIG THREE

Step 1 of any NAP cleanup project is to resolve

any issues present in the big three data

partners.

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@scott_dodge

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@scott_dodge

MY PROCESS

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@scott_dodge

#1 - FACTUAL

Factual offers a huge database of business

information – use it to quickly find incorrect

business listings. Don’t forget about simple

Google searches, either.

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http://factual.com/data/t/places

BINGO

@scott_dodge

#1 - FACTUAL

As you can see, we’ve found an old NAP that

must be still out there.

Our mission? SEARCH AND DESTROY.

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Incorrect NAP Correct NAP

@scott_dodge

#2 - WHITESPARK

Plug the incorrect numbers in to Whitespark’s

Local Citation Finder for a quick, easy way to

discover incorrect citations. Export to CSV for

further analysis.

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http://lcf.whitespark.ca

@scott_dodge

NOW, REVERSE ENGINEER

Use this as a bible on the who’s who of local

search – work your way up the data stream to

fix multiple citations in a single bound.

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WHAT IF THE PHONE NUMBER DIDN’T CHANGE?

118 E 26th St, Ste 203

Minneapolis, MN

55404

S P Y D E R T R A P O N L I N E M A R K E T I N G

1625 Hennepin Ave

Minneapolis, MN 55403

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@scott_dodge

#4 – THE SCREAMING FROG METHOD

Run a new project in Whitespark’s LCF for your

phone number, and do a CSV export of the

results. Then, paste URLs into a .txt file

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1

2 URL LIST

@scott_dodge

#4 – THE SCREAMING FROG METHOD

Change SF to List mode and select txt file of

citations. Find a unique identifier (street

address #), and create and include filter for

both the old address and the new.

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3

4 CUSTOM

FILTERS

LIST MODESELECT

TXT

@scott_dodge

#4 – THE SCREAMING FROG METHOD - OUTCOME

Now you have an actionable list of citations

that need to be cleaned up, and which ones

are good to go.

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@scott_dodge

NOW, GET TO CLEANING

1) Factual (free)

2) Whitespark LCF

3) Screaming Frog

Pro

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- Scott Dodge

@scott_dodge

@scott_dodge

LIMITED ONE-TIME-ONLY SPECIAL OFFER

Use code “mnsearch” for 20% off LCF subscriptions!

https://www.whitespark.ca/local-citation-finder/

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@Whitespark

@EdmontonSEO

Napping on Your NAP? Local SEO Tools to Fix That Crap

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