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Monday, May 17, 2010
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Monday, May 17, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Presentation Topics
18 Years at CiscoFocus Areas:
Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipNew/Emerging TechnologyOriginal Executive Sponsor for Conexion
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Background InformationMonday, May 17, 2010
2010
BEA NOWIST
HOW TO LEVERAGE TOP TECHNOLOGY TRENDS REVOLUTIONIZING BUSINESS!
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
Monday, May 17, 2010
Someone Who Embraces Change, Understands What Technology Is
Available, Experiments With It, Learns From the Experiments
& Leverages It For A Competitive Advantage
“Tech-Nowist”
Monday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Goal Today
Look @ World A Little Different
Take Action
- Make You All - Tech-Nowist
Have Fun
Monday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Agenda
‣ Get You Excited About Our World
‣ Speed and Pace of Change
‣ Embrace Change And Experiment
‣ Social Media In Large Companies
‣ Social Media @ Cisco
‣ Technologies & Trends That Are Changing Everything
‣ Closing Comments
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
Get You Excited About Our World
Monday, May 17, 2010
People Con!ned to Small Economic Roles
Passive Consumers of Mass Produced Products
Talent & Ideas Trapped Unless You Knew Somebody
Knowledge, Power & Capital Limited to the Few
PASTMonday, May 17, 2010
TODAY
People are contributing by blogging, twittering, participating in social media -
They have a voice & can change the world
Power to the People
Internet
Monday, May 17, 2010
Monday, May 17, 2010
TODAYPeople are contributing by blogging,
twittering, participating in social media - They have a voice & can change the world
Power to the People
Mass Scale
Internet
Monday, May 17, 2010
‣More than 1 billion photos uploaded to the site each month
‣More than 10 million videos uploaded each month
‣More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
‣More than 2.5 million events created each month
‣More than 45 million active user groups exist on the site
‣ Average user has 120 friends on the site
‣More than 5 billion minutes are spent on Facebook each day (worldwide)
‣More than 30 million users update their statuses at least once a day
‣More than 8 million users become fans of Pages each day
STATISTICS
*Source - Facebook Statistic Page on Facebook
User Engagement
Applications
Monday, May 17, 2010
Democratization of Talent and Ideas
TODAYPeople are contributing by blogging,
twittering, participating in social media - They have a voice & can change the world
Power to the People
Mass Scale
Internet
Monday, May 17, 2010
YouTube’s Newest Star
NicholiWhite
Video ‣Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store
‣Has recorded 70+ videos
‣10s of thousands of views
aka “The Apple Store Kid”
Monday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14273_02_2008 16
Journey Lead Singer—YouTube
Journey searches YouTube looking for singing talent
They find Arnel Pineda …and he becomes their new lead singer
Monday, May 17, 2010
Incredible time to be ALIVE!
Share these stories with your kids!
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
Speed & Pace of Change
Monday, May 17, 2010
Carlos’ Prediction
We will see morechange over the next
THREE years than the
previous
25Monday, May 17, 2010
SPEED AND PACE OF CHANGE: FACT OR FICTION
Christmas 2009 - Amazon sold more electronic books than paper books
A day’s worth (24 hours) of content is uploaded every minute to YouTube
More people return home for their cell phone than their wallet
1984: The largest company in Silicon Valley was Velo-bind, a book binding business
Carlos Dominguez is usually confused with Brad Pitt
- added 200 million new users last year
Monday, May 17, 2010
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
Impact & Importance of
ChangeMonday, May 17, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 23Monday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14139_09_2007 24
Simple Experiment
Fact Change is Hard -But Necessary
Monday, May 17, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
What Is the Average Lifespan of a Fortune 500 Company?
A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years
98% of American companies disappear within 11 years
The average lifespan of a company in Japan & Europe is 12 years*
*The Living Company, de Geus, 1997Monday, May 17, 2010
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Technology Has A Profound
Impact On Business
Monday, May 17, 2010
CHANGEIt is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change
“”
-Charles Darwin
ATTENTIONATTENTIONMonday, May 17, 2010
changeembrace
experiment
learnleverage
Monday, May 17, 2010
Develop an Attitude For Personal Lifelong Change - Embrace It!
Develop A Culture That Is Accepting Of Change and Rewards Those That Do.
Life Lessons
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
SOCIAL MEDIACHALLENGES
IN LARGE COMPANIESMonday, May 17, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations
Consumer andMass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
TechnologyInvestments
Source: Cisco IBSG
Monday, May 17, 2010
There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle
Innovationcircle
New Technology
Large Corporations Consumer and
Mass Adoption
Past: Business
‣ PCs / Laptops
‣ Networking
‣ IP Telephony
‣ Video
TechnologyInvestments Present:
Consumer
‣ Instant Messaging
‣ Mobility
‣ Blogs
‣ Wikis
‣ Social Media
‣ You Tube
‣ Virtual World
‣ Gaming
Source: Cisco IBSG
These Are Your New CustomersThese Are Your New Employees
Expectations are DifferentDecisions Criteria Changing
Monday, May 17, 2010
How Many of You Use Twitter?
Monday, May 17, 2010
How Many of You Use Facebook?
Monday, May 17, 2010
How Many Block Facebook
On Corporate Intranet?
Monday, May 17, 2010
‣ 54% of U.S. companies block social networks completely
‣Another 19% only permit it for business purposes
‣Of that, 10% of companies permit social networking for personal use and 16% allow “limited” personal
Robert Half Technology, March 2010
Twitter and Facebook: The New Tools of Productivity or Distraction
Monday, May 17, 2010
Innovation and technologyhave always been the flashpoint of debate
and concern over productivity
The telephoneThe water coolerDesktop PCs and eventually personal notebooksEmailWeb 1.0Minesweeper and SolitaireCell phonesTelecommuting
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
Social Media @ Cisco
Monday, May 17, 2010
Cisco Brand Outposts on the Social Web
79 Cisco groups with 85k fans, up 29%
16k employees on Cisco group
150k visitors 50+ events
4.5+ CSAT rating
23 Cisco feeds with 47k followers, up 60%
Top exec: P. Warrior 1M+ followers
20 external blogs 350k views/qtr #
comments up 164%
350+ podcasts200k streams
Rated 5 stars on iTunes!
300+ photos400k views, up 100%
Top set: Cisco Live (2k views)
900+ videos700k viewsTop video:
TP demo (226k views)
Monday, May 17, 2010
Social Media Strategy:Participation is the Currency of the New Economy
LISTEN to the conversation
PREPARE: Business
process change
ENGAGEand apply learning
Meaningful Participation
Monday, May 17, 2010
Social Media Compass
ObjectivesEncourage the use
of social media, but… Protect both the corporation and
individuals
AudiencesEmployees using
corporate and personal social media
External visitors tocorporate social media
StrategySocial Media Policy
EducateListen
Participate
PREPARE
Monday, May 17, 2010
Your Personal SocialMedia Compass Has Not Changed
You are responsible
Abide bythe rules
Add value
Be mindfulBe honest
Be respectful Be yourself
Monday, May 17, 2010
The four-step approach to setting strategy
POST
People Assess your customers’ social activities
Objectives Decide what you want to accomplish
Strategy Plan for how relationships with customers will change
Technology Decide which social technologies to use
Source: Forrester Research Q1 2008 B2B Online Social Computing SurveyMonday, May 17, 2010
Measuring Impact
Q3FY09 Data: Top 300 Traditional Media, Top 150 New Media; Financial Analyst Data; Industry Analyst Data
UCS launch;/Flip
coverageEarnings coverage
Monday, May 17, 2010
Twitter Lessons Learned
One Tweet Ignites a Crisis Our Response
Monday, May 17, 2010
Communications Center of ExcellenceEmployee Resource for Social Media Governance & Engagement
Workshop Schedule
Learning Discussion
Forum
Monday, May 17, 2010
FY10 Reverse Mentoring Program:Leveraging our Gen Y Workforce to Prepare our Executives
for Web 2.0
Web 2.0 Summit, Gen Y Panel, June 2009 http://wwwin-tools.cisco.com/cmn/jsp/index.jsp?id=89090Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
Technologies That Are Changing
Everything
Monday, May 17, 2010
Technology
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THE YEAR OF THE TABLETMonday, May 17, 2010
Monday, May 17, 2010
Monday, May 17, 2010
Technology
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VIDEO IS THE KILLER APPLICATIONMonday, May 17, 2010
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000
Source: Cisco VNI
2014
By 201490% of all consumer internet traffic and HALF of all mobile traffic will be
VIDEO
Monday, May 17, 2010
“This is a dream come true.” - BusinessWeek
Work: Cisco TelePresence Transforming the Way Business Gets Done
“The Best of 2006”
“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner
Monday, May 17, 2010
Cisco TelePresenceLaunched in October 2006
712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day
Saved $260M in travel costs
Run it all with 8 people
550 customers worldwideMonday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 56
30 Rock
Monday, May 17, 2010
Tandberg Brought in Cisco’s Video Vision
‣ Leader in video conferencing‣ Headquarters in Oslo, Norway‣ 1,500 employees in Norway, UK and US
Cisco’s Downmarket Videoconferencing Move
: 3 Billion Reasons Why Video Conferencing Is Hot
: Cisco Looks Beyond Video with Tandberg Buy
Cisco Buying Tandberg, Broadening Videoconferencing Footprint
The $3 billion acquisition is a major building block in Cisco’s pledge to broaden the firm’s focus from
routers and switches into other areas.
Monday, May 17, 2010
Monday, May 17, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
In 5 years our primary mode of communications will be via video.
Business Travel will be 50 - 75% Less
User Generated Video Will be Common in Business
Last Quarter - I saw 2X the customers and traveled 50% less
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My PredictionMonday, May 17, 2010
TREND
60
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AUGMENTED REALITY...NO REALLY
Monday, May 17, 2010
definition:
Augmented Reality (AR) is a term for a live view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.
Monday, May 17, 2010
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Augmented RealityMaking products come alive
Fashionista - virtual dressing room via your laptop
Monday, May 17, 2010
Monday, May 17, 2010
Embrace ChangeExperimentLearnLeverage
CLOSING COMMENTS
Monday, May 17, 2010
Great time for diversity & affinity
groups!
Monday, May 17, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidentialkblue 66
Workgroup Cross-functional Inter-company
Pro
duct
ivity
& R
even
ueThe Next Wave in Collaboration
Monday, May 17, 2010
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“The strength of weak ties in that the most efficient networks are those that link to the broadest range of information, knowledge and experience.”
Sociologist Mark Grannovetter Diversity is Key: Profession, Education, Culture, Sex
Monday, May 17, 2010
Mass Collaboration & Diversity: Goldcorp
Monday, May 17, 2010
changeembrace
experiment
learnleverage
Monday, May 17, 2010
Summary and Closing Comments
World is changing rapidly - rules are being re-written - creates an opportunity for those that adapt
Competing in the global knowledge/innovation economy the diverse groups will have advantage
You have a voice... use it
Embrace technology and experiment - become a Nowist
Monday, May 17, 2010
Carlos Dominguezcarlosdominguez.cisco.com
carlosd@cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Monday, May 17, 2010
© 2006 Cisco Systems, Inc. All rights reserved.Monday, May 17, 2010