Nacl presentation

Monday, May 17, 2010

2


© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Presentation Topics

18 Years at CiscoFocus Areas:

Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipNew/Emerging TechnologyOriginal Executive Sponsor for Conexion

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Background InformationMonday, May 17, 2010

2010

BEA NOWIST

HOW TO LEVERAGE TOP TECHNOLOGY TRENDS REVOLUTIONIZING BUSINESS!

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO


Someone Who Embraces Change, Understands What Technology Is

Available, Experiments With It, Learns From the Experiments

& Leverages It For A Competitive Advantage

“Tech-Nowist”


© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Goal Today

Look @ World A Little Different

Take Action

- Make You All - Tech-Nowist

Have Fun



Agenda

‣ Get You Excited About Our World

‣ Speed and Pace of Change

‣ Embrace Change And Experiment

‣ Social Media In Large Companies

‣ Social Media @ Cisco

‣ Technologies & Trends That Are Changing Everything

‣ Closing Comments


Embrace ChangeExperimentLearnLeverage

Get You Excited About Our World


People Con!ned to Small Economic Roles

Passive Consumers of Mass Produced Products

Talent & Ideas Trapped Unless You Knew Somebody

Knowledge, Power & Capital Limited to the Few

PASTMonday, May 17, 2010

TODAY

People are contributing by blogging, twittering, participating in social media -

They have a voice & can change the world

Power to the People

Internet


TODAYPeople are contributing by blogging,

twittering, participating in social media - They have a voice & can change the world

Power to the People

Mass Scale

Internet


‣More than 1 billion photos uploaded to the site each month

‣More than 10 million videos uploaded each month

‣More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

‣More than 2.5 million events created each month

‣More than 45 million active user groups exist on the site

‣ Average user has 120 friends on the site

‣More than 5 billion minutes are spent on Facebook each day (worldwide)

‣More than 30 million users update their statuses at least once a day

‣More than 8 million users become fans of Pages each day

STATISTICS

*Source - Facebook Statistic Page on Facebook

User Engagement

Applications


Democratization of Talent and Ideas

TODAYPeople are contributing by blogging,

twittering, participating in social media - They have a voice & can change the world

Power to the People

Mass Scale

Internet


YouTube’s Newest Star

NicholiWhite

Video ‣Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store

‣Has recorded 70+ videos

‣10s of thousands of views

aka “The Apple Store Kid”


© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14273_02_2008 16

Journey Lead Singer—YouTube

Journey searches YouTube looking for singing talent

They find Arnel Pineda …and he becomes their new lead singer


Incredible time to be ALIVE!

Share these stories with your kids!



Speed & Pace of Change


Carlos’ Prediction

We will see morechange over the next

THREE years than the

previous

25Monday, May 17, 2010

SPEED AND PACE OF CHANGE: FACT OR FICTION

Christmas 2009 - Amazon sold more electronic books than paper books

A day’s worth (24 hours) of content is uploaded every minute to YouTube

More people return home for their cell phone than their wallet

1984: The largest company in Silicon Valley was Velo-bind, a book binding business

Carlos Dominguez is usually confused with Brad Pitt

- added 200 million new users last year



Impact & Importance of

ChangeMonday, May 17, 2010


Simple Experiment

Fact Change is Hard -But Necessary



What Is the Average Lifespan of a Fortune 500 Company?

A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years

98% of American companies disappear within 11 years

The average lifespan of a company in Japan & Europe is 12 years*

*The Living Company, de Geus, 1997Monday, May 17, 2010

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Technology Has A Profound

Impact On Business


CHANGEIt is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change

“”

-Charles Darwin

ATTENTIONATTENTIONMonday, May 17, 2010

changeembrace

experiment

learnleverage


Develop an Attitude For Personal Lifelong Change - Embrace It!

Develop A Culture That Is Accepting Of Change and Rewards Those That Do.

Life Lessons



SOCIAL MEDIACHALLENGES

IN LARGE COMPANIESMonday, May 17, 2010

There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG


There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

‣ Video

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG

These Are Your New CustomersThese Are Your New Employees

Expectations are DifferentDecisions Criteria Changing


How Many of You Use Twitter?


How Many of You Use Facebook?


How Many Block Facebook

On Corporate Intranet?


‣ 54% of U.S. companies block social networks completely

‣Another 19% only permit it for business purposes

‣Of that, 10% of companies permit social networking for personal use and 16% allow “limited” personal

Robert Half Technology, March 2010

Twitter and Facebook: The New Tools of Productivity or Distraction


Innovation and technologyhave always been the flashpoint of debate

and concern over productivity

The telephoneThe water coolerDesktop PCs and eventually personal notebooksEmailWeb 1.0Minesweeper and SolitaireCell phonesTelecommuting



Social Media @ Cisco


Cisco Brand Outposts on the Social Web

79 Cisco groups with 85k fans, up 29%

16k employees on Cisco group

150k visitors 50+ events

4.5+ CSAT rating

23 Cisco feeds with 47k followers, up 60%

Top exec: P. Warrior 1M+ followers

20 external blogs 350k views/qtr #

comments up 164%

350+ podcasts200k streams

Rated 5 stars on iTunes!

300+ photos400k views, up 100%

Top set: Cisco Live (2k views)

900+ videos700k viewsTop video:

TP demo (226k views)


Social Media Strategy:Participation is the Currency of the New Economy

LISTEN to the conversation

PREPARE: Business

process change

ENGAGEand apply learning

Meaningful Participation


Social Media Compass

ObjectivesEncourage the use

of social media, but… Protect both the corporation and

individuals

AudiencesEmployees using

corporate and personal social media

External visitors tocorporate social media

StrategySocial Media Policy

EducateListen

Participate

PREPARE


Your Personal SocialMedia Compass Has Not Changed

You are responsible

Abide bythe rules

Add value

Be mindfulBe honest

Be respectful Be yourself


The four-step approach to setting strategy

POST

People Assess your customers’ social activities

Objectives Decide what you want to accomplish

Strategy Plan for how relationships with customers will change

Technology Decide which social technologies to use

Source: Forrester Research Q1 2008 B2B Online Social Computing SurveyMonday, May 17, 2010

Measuring Impact

Q3FY09 Data: Top 300 Traditional Media, Top 150 New Media; Financial Analyst Data; Industry Analyst Data

UCS launch;/Flip

coverageEarnings coverage


Twitter Lessons Learned

One Tweet Ignites a Crisis Our Response


Communications Center of ExcellenceEmployee Resource for Social Media Governance & Engagement

Workshop Schedule

Learning Discussion

Forum


FY10 Reverse Mentoring Program:Leveraging our Gen Y Workforce to Prepare our Executives

for Web 2.0

Web 2.0 Summit, Gen Y Panel, June 2009 http://wwwin-tools.cisco.com/cmn/jsp/index.jsp?id=89090Monday, May 17, 2010


Technologies That Are Changing

Everything


Technology

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THE YEAR OF THE TABLETMonday, May 17, 2010

Technology

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VIDEO IS THE KILLER APPLICATIONMonday, May 17, 2010

1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000

Source: Cisco VNI

2014

By 201490% of all consumer internet traffic and HALF of all mobile traffic will be

VIDEO


“This is a dream come true.” - BusinessWeek

Work: Cisco TelePresence Transforming the Way Business Gets Done

“The Best of 2006”

“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner


Cisco TelePresenceLaunched in October 2006

712 units deployed

150 cities

5,000 weekly meetings

350,000+ Meetings to date

Used 67% or 6-7 hours of a 10-hour day

Saved $260M in travel costs

Run it all with 8 people

550 customers worldwideMonday, May 17, 2010


30 Rock


Tandberg Brought in Cisco’s Video Vision

‣ Leader in video conferencing‣ Headquarters in Oslo, Norway‣ 1,500 employees in Norway, UK and US

Cisco’s Downmarket Videoconferencing Move

: 3 Billion Reasons Why Video Conferencing Is Hot

: Cisco Looks Beyond Video with Tandberg Buy

Cisco Buying Tandberg, Broadening Videoconferencing Footprint

The $3 billion acquisition is a major building block in Cisco’s pledge to broaden the firm’s focus from

routers and switches into other areas.


© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

In 5 years our primary mode of communications will be via video.

Business Travel will be 50 - 75% Less

User Generated Video Will be Common in Business

Last Quarter - I saw 2X the customers and traveled 50% less

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My PredictionMonday, May 17, 2010

TREND

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AUGMENTED REALITY...NO REALLY


definition:

Augmented Reality (AR) is a term for a live view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.


http://en.wikipedia.org/wiki/Virtual

http://en.wikipedia.org/wiki/Virtual

http://en.wikipedia.org/wiki/Computer-generated_imagery

http://en.wikipedia.org/wiki/Computer-generated_imagery

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Augmented RealityMaking products come alive

Fashionista - virtual dressing room via your laptop


http://www.ladylux.com/style/site/article/virtual-shopping-made-easy-with-zugaras-fashionista-app/


CLOSING COMMENTS


Great time for diversity & affinity

groups!


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“The strength of weak ties in that the most efficient networks are those that link to the broadest range of information, knowledge and experience.”

Sociologist Mark Grannovetter Diversity is Key: Profession, Education, Culture, Sex


Mass Collaboration & Diversity: Goldcorp


changeembrace

experiment

learnleverage


Summary and Closing Comments

World is changing rapidly - rules are being re-written - creates an opportunity for those that adapt

Competing in the global knowledge/innovation economy the diverse groups will have advantage

You have a voice... use it

Embrace technology and experiment - become a Nowist


Carlos Dominguezcarlosdominguez.cisco.com

[email protected]

http://twitter.com/carlosdominguez

Facebook: carlosdominguez


mailto:[email protected]

mailto:[email protected]

http://twitter.com

http://twitter.com

Nacl presentation

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